PROSPECTS AND OPPORTUNITIES
Continued growth for chocolate confectionery over the forecast period, driven by core formats and gifting
Retail sales of chocolate confectionery in Saudi Arabia are forecast to grow steadily over the forecast period, with a current value CAGR of 8% (2025 constant value CAGR of 6%), reaching SAR6.5 billion.
Innovation and digital channels will set the tone for future growth
Product and digital innovation are anticipated to serve as pivotal growth drivers in chocolate confectionery in Saudi Arabia moving forward. Brands are increasingly utilising social media platforms such as TikTok and Instagram to generate buzz and engage younger demographics, a strategy that is expected to gain further traction as consumers seek shareable and trend-driven experiences.
Navigating health and wellness expectations
In the evolving landscape of chocolate confectionery in Saudi Arabia, indulgence will continue to be a significant driver of consumer preference. However, the policy environment is becoming increasingly active, particularly with the government’s Vision 2030 initiatives, which aim to promote healthier lifestyles and reduce sugar consumption.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Chocolate Confectionery industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Chocolate Confectionery industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Chocolate Confectionery in Saudi Arabia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Chocolate Confectionery in Saudi Arabia?
- Which are the leading brands in Chocolate Confectionery in Saudi Arabia?
- How are products distributed in Chocolate Confectionery in Saudi Arabia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Chocolate Confectionery?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Saudi Arabia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Chocolate Confectionery in Saudi Arabia - Category analysis
KEY DATA FINDINGS
Chocolate confectionery sees growth as core categories drive a solid performance
International and local players shape the competitive landscape
Supermarkets and hypermarkets continue to lead, while retail e-commerce grows rapidly
Continued growth for chocolate confectionery over the forecast period, driven by core formats and gifting
Innovation and digital channels will set the tone for future growth
Navigating health and wellness expectations
Snacks in Saudi Arabia - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Chocolate Confectionery
- Chocolate Pouches and Bags
- Boxed Assortments
- Chocolate with Toys
- Countlines
- Seasonal Chocolate
- Tablets
- Other Chocolate Confectionery
Chocolate Confectionery
This is the aggregation of tablets, countlines, chocolate pouches and bags, boxed assortments, seasonal chocolate, chocolate with toys, and other chocolate confectionery. Nuts and fruits covered in chocolate are included in this category. Note that chocolate overtly positioned for baking/cooking purposes is excluded from Euromonitor International's confectionery coverage.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Chocolate Confectionery research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!