PROSPECTS AND OPPORTUNITIES
Chocolate with a healthier profile performs strongly
Chocolate confectionery will register stable constant value growth over the forecast period, with premium, dark chocolate in particular performing strongly. Consumers are more health conscious and will increasingly look for healthier snack options, such as dark chocolate, when generally has higher cocoa content and less sugar.
Continuing innovation over forecast period
There will continue to be innovation and diversification in chocolate confectionery over the forecast period, as players look to maintain consumer interest in North Macedonia’s most popular snack. Cross-collaboration will also be a growing trend.
Increasing focus on sustainability
Consumers will be increasingly cognisant of the environment and will be more concerned in terms of ethical sourcing of cocoa beans, and also in terms of sustainable packaging. New regulations will also push the environment higher on the agenda.
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Overview:
Understand the latest market trends and future growth opportunities for the Chocolate Confectionery industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Chocolate Confectionery industry in North Macedonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Chocolate Confectionery in North Macedonia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Chocolate Confectionery in North Macedonia?
- Which are the leading brands in Chocolate Confectionery in North Macedonia?
- How are products distributed in Chocolate Confectionery in North Macedonia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Chocolate Confectionery?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in North Macedonia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Chocolate Confectionery in North Macedonia - Category analysis
KEY DATA FINDINGS
Premium offerings impacted by price increases
Kraškomerc holds on to strong lead
Small local grocers continue to dominate
Chocolate with a healthier profile performs strongly
Continuing innovation over forecast period
Increasing focus on sustainability
Snacks in North Macedonia - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Chocolate Confectionery
- Chocolate Pouches and Bags
- Boxed Assortments
- Chocolate with Toys
- Countlines
- Seasonal Chocolate
- Tablets
- Other Chocolate Confectionery
Chocolate Confectionery
This is the aggregation of tablets, countlines, chocolate pouches and bags, boxed assortments, seasonal chocolate, chocolate with toys, and other chocolate confectionery. Nuts and fruits covered in chocolate are included in this category. Note that chocolate overtly positioned for baking/cooking purposes is excluded from Euromonitor International's confectionery coverage.
See all of our definitionsWhy buy this report?
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- Track key industry trends, opportunities and threats
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This report originates from Passport, our Chocolate Confectionery research and analysis database.
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