PROSPECTS AND OPPORTUNITIES
Ongoing sales supported by flavour and ingredient innovations, alongside expansion in distribution
Sales of chocolate confectionery will maintain low and steady volume growth over the forecast period, while value growth is expected to be stronger, as supported by high prices. Manufacturers will also maintain proactive strategies to sustain sales, despite rising input costs.
Technological developments set to enhance production and distribution
Market entry and expansion efforts, made by globally-strong brands in Mexico, are expected to bring digital and technological advancements to help reshape product innovation, manufacturing, and distribution. In addition to practical developments in local production, such as seen with the investments from Nestlé, big companies are also set to bring technologically enhanced developments.
Junk food ban in schools could impact sales of chocolate confectionery
In March 2025, Mexico enacted a nationwide ban on the sale of junk food in schools, targeting ultra-processed products high in sugars, fats, and sodium, including many chocolate confectionery items. This legislation aims to combat the country's alarming childhood obesity rates, with approximately one-third of Mexican children classified as overweight or obese.
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Overview:
Understand the latest market trends and future growth opportunities for the Chocolate Confectionery industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Chocolate Confectionery industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Chocolate Confectionery in Mexico report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Chocolate Confectionery in Mexico?
- Which are the leading brands in Chocolate Confectionery in Mexico?
- How are products distributed in Chocolate Confectionery in Mexico?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Chocolate Confectionery?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Mexico?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Chocolate Confectionery in Mexico - Category analysis
KEY DATA FINDINGS
Chocolate confectionery players adapt to changing consumer needs to maintain sales midst economic challenges
Nestlé maintains its lead and continues to support agribusiness in Mexico
Tienditas remain key, while e-commerce continues to grow
Ongoing sales supported by flavour and ingredient innovations, alongside expansion in distribution
Technological developments set to enhance production and distribution
Junk food ban in schools could impact sales of chocolate confectionery
Snacks in Mexico - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Chocolate Confectionery
- Chocolate Pouches and Bags
- Boxed Assortments
- Chocolate with Toys
- Countlines
- Seasonal Chocolate
- Tablets
- Other Chocolate Confectionery
Chocolate Confectionery
This is the aggregation of tablets, countlines, chocolate pouches and bags, boxed assortments, seasonal chocolate, chocolate with toys, and other chocolate confectionery. Nuts and fruits covered in chocolate are included in this category. Note that chocolate overtly positioned for baking/cooking purposes is excluded from Euromonitor International's confectionery coverage.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Chocolate Confectionery research and analysis database.
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