Competitive Landscape
Hershey and Mondelez Gain Momentum as Innovation Narrows the Gap
Chocolate confectionery in Mexico remains highly concentrated, with Nestlé México, Mars Wrigley Confectionery and Ferrero de México together holding a combined value share of 53% in 2026. However, the market has become less concentrated over the past five years, as all three leaders have experienced a gradual decline in share.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Chocolate Confectionery industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Chocolate Confectionery industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Chocolate Confectionery in Mexico report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Chocolate Confectionery in Mexico?
- Which are the leading brands in Chocolate Confectionery in Mexico?
- How are products distributed in Chocolate Confectionery in Mexico?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Chocolate Confectionery?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Mexico?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Chocolate Confectionery in Mexico - Category analysis
Key Data Insights
Chocolate Confectionery Summary
Companies Leverage Value Packs to Meet Changing Shopper Needs
Tablets Maintain Leadership Due to Broad Accessibility
Brands Harness Sporting Events to Drive Limited Editions
New Entrants and Premium Brands Intensify Competition and Drive Innovation
Premiumisation, Health Focus and Pricing Strategies Reshape Product Portfolios
Hershey and Mondelez Gain Momentum as Innovation Narrows the Gap
Small Grocery Retailers Drive Impulse Buying
Convenience Stores and E-Commerce Platforms Perform Well
Nestlé and Mars Expand Value Packs to Remain Budget-Friendly
Kit Kat and Snickers Capture Demand with Limited-Edition Launches
Hershey and Mondelez Gain Share by Innovating Formats and Flavours
Snacks in Mexico - Industry Overview
2026 Developments
Key Data Insights
Discounter Expansion Intensifies Competition for Established Brands
Walmart’S Value-Driven Biscuits Lose Ground to Discounter Lookalikes
Panditas Stretches into Chocolate to Unlock New Consumption Occasions
Consumer Expenditure Bolsters the Growth of Snacks
Sweet Biscuits Retain Leadership as Value and Innovation Drive Demand
Rising Logistics Costs and Selective Indulgence Reshape Competitive Strategies
Pepsico and Grupo Herdez Reinforce Leadership through Distribution
Small Grocers Sustain Impulse Sales as Discounters Gain Share
Delivery Platforms and Retail Partnerships Narrow the E-Commerce Gap
Discounters and Lookalike Brands Shift Consumer Loyalty
Panditas Leverages Consumer Insights to Expand Occasions
Country Reports Disclaimer
The following categories and subcategories are included:
Chocolate Confectionery
- Chocolate Pouches and Bags
- Boxed Assortments
- Chocolate with Toys
- Countlines
- Seasonal Chocolate
- Tablets
- Other Chocolate Confectionery
Chocolate Confectionery
This is the aggregation of tablets, countlines, chocolate pouches and bags, boxed assortments, seasonal chocolate, chocolate with toys, and other chocolate confectionery. Nuts and fruits covered in chocolate are included in this category. Note that chocolate overtly positioned for baking/cooking purposes is excluded from Euromonitor International's confectionery coverage.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Chocolate Confectionery research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!