PROSPECTS AND OPPORTUNITIES
Ongoing innovations and baseline popularity will help to support sales
Chocolate confectionery is expected to see a fall in value growth, before picking back up again to more sustainable, low, value growth over the forecast period. Meanwhile, volume growth is also expected to creep back into marginally positive figures.
Increasing demand for fair trade options expected
The demand for premium ingredients and products will likely lead to the production of more organic and bio chocolate products. Additionally, when it comes to cocoa production, there are a lot of concerns regarding ethical practices and, as consumers grow more conscious in terms of their consumption, ethical practices will become increasingly important.
Ongoing innovations in no/low sugar options and healthier ingredients
The demand for healthy snacks will increase the production of no-added sugar products. Ingredients such as dates and erythritol are commonly used as sweeteners in chocolate, as a sugar substitute/alternative.
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Overview:
Understand the latest market trends and future growth opportunities for the Chocolate Confectionery industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Chocolate Confectionery industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Chocolate Confectionery in Greece report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Chocolate Confectionery in Greece?
- Which are the leading brands in Chocolate Confectionery in Greece?
- How are products distributed in Chocolate Confectionery in Greece?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Chocolate Confectionery?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Greece?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Chocolate Confectionery in Greece - Category analysis
KEY DATA FINDINGS
High value spikes in chocolate confectionery due to elevated prices of cocoa
Ion maintains its lead thanks to strong advertising, strategic expansion, and innovative products to meet popular trends
Supermarkets continue to benefit from wide ranges and affordable prices, while small local grocers offer convenience and organic options
Ongoing innovations and baseline popularity will help to support sales
Increasing demand for fair trade options expected
Ongoing innovations in no/low sugar options and healthier ingredients
Snacks in Greece - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What's next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Chocolate Confectionery
- Chocolate Pouches and Bags
- Boxed Assortments
- Chocolate with Toys
- Countlines
- Seasonal Chocolate
- Tablets
- Other Chocolate Confectionery
Chocolate Confectionery
This is the aggregation of tablets, countlines, chocolate pouches and bags, boxed assortments, seasonal chocolate, chocolate with toys, and other chocolate confectionery. Nuts and fruits covered in chocolate are included in this category. Note that chocolate overtly positioned for baking/cooking purposes is excluded from Euromonitor International's confectionery coverage.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Chocolate Confectionery research and analysis database.
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