While growth will likely continue, several headwinds will limit growth. In particular, global cocoa shortages and rising costs are already leading to higher retail prices, and this is likely to continue, as climate change affects harvests.
Digital promotions and loyalty apps in large supermarkets will increasingly play a role, especially during gifting seasons. Social media campaigns by global brands like Cadbury and Ferrero will resonate with more urban, tech-savvy consumers with themes of celebration and shared indulgence.
Sustainability will increasingly become a concern, both in terms of ethical sourcing and packaging. Certification schemes like Fairtrade and Rainforest Alliance will play a role in educating consumers about the importance of protecting the farmer.
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Understand the latest market trends and future growth opportunities for the Chocolate Confectionery industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Chocolate Confectionery industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Chocolate Confectionery
This is the aggregation of tablets, countlines, chocolate pouches and bags, boxed assortments, seasonal chocolate, chocolate with toys, and other chocolate confectionery. Nuts and fruits covered in chocolate are included in this category. Note that chocolate overtly positioned for baking/cooking purposes is excluded from Euromonitor International's confectionery coverage.
See all of our definitionsThis report originates from Passport, our Chocolate Confectionery research and analysis database.
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