PROSPECTS AND OPPORTUNITIES
Continuing growth, though price rises have an impact
While growth will likely continue, several headwinds will limit growth. In particular, global cocoa shortages and rising costs are already leading to higher retail prices, and this is likely to continue, as climate change affects harvests.
Digital space plays an increasing role
Digital promotions and loyalty apps in large supermarkets will increasingly play a role, especially during gifting seasons. Social media campaigns by global brands like Cadbury and Ferrero will resonate with more urban, tech-savvy consumers with themes of celebration and shared indulgence.
Sustainability a growing concern
Sustainability will increasingly become a concern, both in terms of ethical sourcing and packaging. Certification schemes like Fairtrade and Rainforest Alliance will play a role in educating consumers about the importance of protecting the farmer.
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Overview:
Understand the latest market trends and future growth opportunities for the Chocolate Confectionery industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Chocolate Confectionery industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Chocolate Confectionery in Kenya report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Chocolate Confectionery in Kenya?
- Which are the leading brands in Chocolate Confectionery in Kenya?
- How are products distributed in Chocolate Confectionery in Kenya?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Chocolate Confectionery?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Kenya?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Chocolate Confectionery in Kenya - Category analysis
KEY DATA FINDINGS
Tablets register higher value growth, due to their better value for money
Cadbury holds on to commanding lead
Supermarkets lead, but small local grocer key for low-cost purchases
Continuing growth, though price rises have an impact
Digital space plays an increasing role
Sustainability a growing concern
Snacks in Kenya - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Chocolate Confectionery
- Chocolate Pouches and Bags
- Boxed Assortments
- Chocolate with Toys
- Countlines
- Seasonal Chocolate
- Tablets
- Other Chocolate Confectionery
Chocolate Confectionery
This is the aggregation of tablets, countlines, chocolate pouches and bags, boxed assortments, seasonal chocolate, chocolate with toys, and other chocolate confectionery. Nuts and fruits covered in chocolate are included in this category. Note that chocolate overtly positioned for baking/cooking purposes is excluded from Euromonitor International's confectionery coverage.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Chocolate Confectionery research and analysis database.
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