PROSPECTS AND OPPORTUNITIES
Steady growth as manufacturer and consumer focus moves to smaller pack sizes
Chocolate confectionery in Indonesia is forecast to experience steady growth over the next five years, with retail sales expected to increase at a current value CAGR (compound annual growth rate) of 5% (2025 constant value CAGR of 3%) to reach IDR18.8 trillion by the end of the forecast period.
Limited editions and strategic marketing set to contribute to growth
The robust growth expected for chocolate confectionery in Indonesia is also expected to be driven by an expansion in the product variety, and innovative marketing strategies. Brands are already enhancing their offerings by introducing new flavours, innovative packaging, and diversified formats to cater to evolving consumer preferences.
An increasing number of launches expected to have a focus on health
As health awareness continues to rise among Indonesian consumers, chocolate confectionery is undergoing a significant transformation. Brands are increasingly focusing on healthier formulations to meet the growing demand for indulgent treats that align with wellness goals.
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Overview:
Understand the latest market trends and future growth opportunities for the Chocolate Confectionery industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Chocolate Confectionery industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Chocolate Confectionery in Indonesia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Chocolate Confectionery in Indonesia?
- Which are the leading brands in Chocolate Confectionery in Indonesia?
- How are products distributed in Chocolate Confectionery in Indonesia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Chocolate Confectionery?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Indonesia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Chocolate Confectionery in Indonesia - Category analysis
KEY DATA FINDINGS
New launches contribute to rebound to growth for chocolate confectionery
In 2025, Ceres starts to recover some of the share lost in a difficult year in 2024
Convenience stores extends its lead of distribution, but retail e-commerce also performs well from a low base
Steady growth as manufacturer and consumer focus moves to smaller pack sizes
Limited editions and strategic marketing set to contribute to growth
An increasing number of launches expected to have a focus on health
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DISCLAIMER
The following categories and subcategories are included:
Chocolate Confectionery
- Chocolate Pouches and Bags
- Boxed Assortments
- Chocolate with Toys
- Countlines
- Seasonal Chocolate
- Tablets
- Other Chocolate Confectionery
Chocolate Confectionery
This is the aggregation of tablets, countlines, chocolate pouches and bags, boxed assortments, seasonal chocolate, chocolate with toys, and other chocolate confectionery. Nuts and fruits covered in chocolate are included in this category. Note that chocolate overtly positioned for baking/cooking purposes is excluded from Euromonitor International's confectionery coverage.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Chocolate Confectionery research and analysis database.
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