PROSPECTS AND OPPORTUNITIES
Continued price rises are set to support ongoing value growth for chocolate confectionery
Value sales of chocolate confectionery in Israel are expected to continue growing strongly, even as volume growth slows slightly. Sales will be driven by a sustained premiumisation trend, with consumers increasingly seeking indulgent products.
Innovation is set to focus on premiumisation and nostalgic flavours
In response to the ongoing Israel-Hamas war, there has been a notable shift towards nostalgic products, with many Israelis spending more time at home and seeking comfort through familiar treats. As such, in October 2024, Strauss expanded its Para line with three new chocolate tablets: Tortit, Reva L’Sheva, and Espresso Cream—iconic flavours drawn from other popular Elite products.
Health and wellness trends are anticipated to recover over the forecast period
Across the forecast period, health and wellness will continue to be a strong trend in the Israeli market, supported by growing awareness around physical activity and nutrition. However, the ongoing Israel–Hamas war has led many consumers to prioritise comfort over health, driving increased demand for sweets and chocolate.
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Overview:
Understand the latest market trends and future growth opportunities for the Chocolate Confectionery industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Chocolate Confectionery industry in Israel, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Chocolate Confectionery in Israel report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Chocolate Confectionery in Israel?
- Which are the leading brands in Chocolate Confectionery in Israel?
- How are products distributed in Chocolate Confectionery in Israel?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Chocolate Confectionery?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Israel?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Chocolate Confectionery in Israel - Category analysis
KEY DATA FINDINGS
Chocolate confectionery records double-digit value growth, bolstered by demand for comfort
Strauss Group Ltd leads chocolate confectionary while being the most dynamic player in 2025
The rising cost of living leads discounters to be the leading retail channel for chocolate confectionery
Continued price rises are set to support ongoing value growth for chocolate confectionery
Innovation is set to focus on premiumisation and nostalgic flavours
Health and wellness trends are anticipated to recover over the forecast period
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DISCLAIMER
The following categories and subcategories are included:
Chocolate Confectionery
- Chocolate Pouches and Bags
- Boxed Assortments
- Chocolate with Toys
- Countlines
- Seasonal Chocolate
- Tablets
- Other Chocolate Confectionery
Chocolate Confectionery
This is the aggregation of tablets, countlines, chocolate pouches and bags, boxed assortments, seasonal chocolate, chocolate with toys, and other chocolate confectionery. Nuts and fruits covered in chocolate are included in this category. Note that chocolate overtly positioned for baking/cooking purposes is excluded from Euromonitor International's confectionery coverage.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Chocolate Confectionery research and analysis database.
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