PROSPECTS AND OPPORTUNITIES
Expected return to normal consumption patterns
During the forecast period, chocolate confectionery in Romania is expected to see a return to modest growth in volume terms, driven by a decrease in inflation and a reduction in the cost of living. This will see the restoration of typical consumption occasions - such as on-the-go snacking (countlines), sharing within families and friends (tablets, boxed assortments, pouches and bags) and gift-giving (boxed assortments, seasonal chocolate and chocolate with toys).
Dark chocolate with high cocoa content will gain traction
Perceived as offering health benefits in addition to indulgence, dark chocolate tablets with cocoa content ranging from 50% to 95% are expected to experience faster growth in the coming years. This trend will likely be driven by increasing consumer interest in healthie,r premium treats, as well as the strategic expansion of established brands into new product formats.
International players will continue to dominate sales
Chocolate confectionery will continue to be dominated by international players such as Ferrero, Mondelez and Mars. These companies will continue to invest in advertising and promotions but will also focus on innovation.
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Overview:
Understand the latest market trends and future growth opportunities for the Chocolate Confectionery industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Chocolate Confectionery industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Chocolate Confectionery in Romania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Chocolate Confectionery in Romania?
- Which are the leading brands in Chocolate Confectionery in Romania?
- How are products distributed in Chocolate Confectionery in Romania?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Chocolate Confectionery?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Romania?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Chocolate Confectionery in Romania - Category analysis
KEY DATA FINDINGS
Countlines demonstrates resilience amid challenging economic conditions
Chocolate confectionery is dominated by international players
Rise of modern retail supports growing presence of premium offerings
Expected return to normal consumption patterns
Dark chocolate with high cocoa content will gain traction
International players will continue to dominate sales
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DISCLAIMER
The following categories and subcategories are included:
Chocolate Confectionery
- Chocolate Pouches and Bags
- Boxed Assortments
- Chocolate with Toys
- Countlines
- Seasonal Chocolate
- Tablets
- Other Chocolate Confectionery
Chocolate Confectionery
This is the aggregation of tablets, countlines, chocolate pouches and bags, boxed assortments, seasonal chocolate, chocolate with toys, and other chocolate confectionery. Nuts and fruits covered in chocolate are included in this category. Note that chocolate overtly positioned for baking/cooking purposes is excluded from Euromonitor International's confectionery coverage.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Chocolate Confectionery research and analysis database.
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