During the forecast period, chocolate confectionery in Romania is expected to see a return to modest growth in volume terms, driven by a decrease in inflation and a reduction in the cost of living. This will see the restoration of typical consumption occasions - such as on-the-go snacking (countlines), sharing within families and friends (tablets, boxed assortments, pouches and bags) and gift-giving (boxed assortments, seasonal chocolate and chocolate with toys).
Perceived as offering health benefits in addition to indulgence, dark chocolate tablets with cocoa content ranging from 50% to 95% are expected to experience faster growth in the coming years. This trend will likely be driven by increasing consumer interest in healthie,r premium treats, as well as the strategic expansion of established brands into new product formats.
Chocolate confectionery will continue to be dominated by international players such as Ferrero, Mondelez and Mars. These companies will continue to invest in advertising and promotions but will also focus on innovation.
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Understand the latest market trends and future growth opportunities for the Chocolate Confectionery industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Chocolate Confectionery industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Chocolate Confectionery
This is the aggregation of tablets, countlines, chocolate pouches and bags, boxed assortments, seasonal chocolate, chocolate with toys, and other chocolate confectionery. Nuts and fruits covered in chocolate are included in this category. Note that chocolate overtly positioned for baking/cooking purposes is excluded from Euromonitor International's confectionery coverage.
See all of our definitionsThis report originates from Passport, our Chocolate Confectionery research and analysis database.
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