PROSPECTS AND OPPORTUNITIES
Sales set to slow during forecast period, prompting further investment in health attributes
Value sales of chocolate confectionery in China are expected to rise over the forecast period, but at a slower pace than has been seen post-pandemic. Volume sales will also slow down and are likely to stall by 2027, reflecting the category’s maturity and limited potential for expansion.
Tech advances shape development
Chocoday’s proprietary fourth-generation chocolate refining technology, SCe4, is reshaping the texture and sensory appeal of chocolate and enhancing both its indulgence and health positioning. Through precise temperature control and vacuum sublimation of moisture, SCe4 significantly intensifies the flavour and aroma of chocolate.
Innovation through focus on regional flavours
Regional flavours are becoming a key source of inspiration for new product development in chocolate. In 2024, Dubai-style chocolate - characterised by pistachio-filled centres - gained popularity across social media platforms in a trend that is continuing in 2025.
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Overview:
Understand the latest market trends and future growth opportunities for the Chocolate Confectionery industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Chocolate Confectionery industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Chocolate Confectionery in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Chocolate Confectionery in China?
- Which are the leading brands in Chocolate Confectionery in China?
- How are products distributed in Chocolate Confectionery in China?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Chocolate Confectionery?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in China?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Chocolate Confectionery in China - Category analysis
KEY DATA FINDINGS
Value sales rise, with boxed assortments leading growth
Mars remains overall leader and continues to expand in 2025, as texture and flavour innovation continues apace
Discounters sees fastest growth while e-commerce accounts for most sales
Sales set to slow during forecast period, prompting further investment in health attributes
Tech advances shape development
Innovation through focus on regional flavours
Snacks in China - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Chocolate Confectionery
- Chocolate Pouches and Bags
- Boxed Assortments
- Chocolate with Toys
- Countlines
- Seasonal Chocolate
- Tablets
- Other Chocolate Confectionery
Chocolate Confectionery
This is the aggregation of tablets, countlines, chocolate pouches and bags, boxed assortments, seasonal chocolate, chocolate with toys, and other chocolate confectionery. Nuts and fruits covered in chocolate are included in this category. Note that chocolate overtly positioned for baking/cooking purposes is excluded from Euromonitor International's confectionery coverage.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Chocolate Confectionery research and analysis database.
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