PROSPECTS AND OPPORTUNITIES
Steady growth projected despite uncertainty around cocoa bean prices
Sales of chocolate confectionery are projected to see steady growth in value and volume terms over the forecast period. The price of cocoa is still relatively high so it will take some time for prices within chocolate confectionery to stabilise, but prices are expected to rise at a slower rate in the forecast period.
Product innovation a vital driver of consumer engagement
Product innovation is an important feature of the chocolate confectionery market with companies launching new SKUs on a regular basis to drive customer engagement. In the chocolate confectionery category, the main form of product innovation comes from new flavours which are introduced to an existing product line, or collaborations with other brands which lean into the viral marketing trend.
Chocolate confectionery still has room to grow despite shift towards healthy living
Health and wellness is expected to be a significant influence on consumer purchasing decisions over the forecast period when it comes to food and drink. Consumers are becoming increasingly wary of the amount of sugar they consume in a day, which presents a challenge as most chocolate confectionery has a large quantity of sugar per serving.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Chocolate Confectionery industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Chocolate Confectionery industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Chocolate Confectionery in Australia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Chocolate Confectionery in Australia?
- Which are the leading brands in Chocolate Confectionery in Australia?
- How are products distributed in Chocolate Confectionery in Australia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Chocolate Confectionery?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Australia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Chocolate Confectionery in Australia - Category analysis
KEY DATA FINDINGS
Rising cocoa prices put pressure on demand but lipstick effect keeps sales stable
Mondelez retains the lead but smaller brands make inroads
Supermarkets dominate sales but e-commerce is gaining prominence
Steady growth projected despite uncertainty around cocoa bean prices
Product innovation a vital driver of consumer engagement
Chocolate confectionery still has room to grow despite shift towards healthy living
Snacks in Australia - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Chocolate Confectionery
- Chocolate Pouches and Bags
- Boxed Assortments
- Chocolate with Toys
- Countlines
- Seasonal Chocolate
- Tablets
- Other Chocolate Confectionery
Chocolate Confectionery
This is the aggregation of tablets, countlines, chocolate pouches and bags, boxed assortments, seasonal chocolate, chocolate with toys, and other chocolate confectionery. Nuts and fruits covered in chocolate are included in this category. Note that chocolate overtly positioned for baking/cooking purposes is excluded from Euromonitor International's confectionery coverage.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Chocolate Confectionery research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!