PROSPECTS AND OPPORTUNITIES
Outlook for chocolate confectionery is mixed
As the recent price shock subsides, chocolate confectionery is expected to see retail volume sales tip back into positive territory in 2026. However, it is then projected to post consistently negative results in this regard from 2027 onwards, mainly because Estonia’s population is shrinking due to low birth rates.
Shrinkflation likely to become more ingrained as cost pressures persist
While global cocoa prices are expected to stabilise in the short-to-medium term, they are unlikely to return to pre-2024 levels due to ongoing supply challenges. Accordingly, chocolate confectionery producers in Estonia will continue to face elevated cost pressures over the forecast period.
Private label penetration expected to continue rising
With Estonians expected to remain cautious in their spending habits for some time to come, the aggregate value share held by private label in chocolate confectionery should continue to rise over the forecast period. Further gains will also be supported by new launches, improvements in quality standards and the expansion of large grocery retailers chains, most notably discounters operator Lidl.
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Overview:
Understand the latest market trends and future growth opportunities for the Chocolate Confectionery industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Chocolate Confectionery industry in Estonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Chocolate Confectionery in Estonia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Chocolate Confectionery in Estonia?
- Which are the leading brands in Chocolate Confectionery in Estonia?
- How are products distributed in Chocolate Confectionery in Estonia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Chocolate Confectionery?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Estonia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Chocolate Confectionery in Estonia - Category analysis
KEY DATA FINDINGS
Spike in global cocoa prices boosts value growth but depresses volume sales
Kalev AS retains outright lead in chocolate confectionery
Supermarkets still the most important distribution channel
Outlook for chocolate confectionery is mixed
Shrinkflation likely to become more ingrained as cost pressures persist
Private label penetration expected to continue rising
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DISCLAIMER
The following categories and subcategories are included:
Chocolate Confectionery
- Chocolate Pouches and Bags
- Boxed Assortments
- Chocolate with Toys
- Countlines
- Seasonal Chocolate
- Tablets
- Other Chocolate Confectionery
Chocolate Confectionery
This is the aggregation of tablets, countlines, chocolate pouches and bags, boxed assortments, seasonal chocolate, chocolate with toys, and other chocolate confectionery. Nuts and fruits covered in chocolate are included in this category. Note that chocolate overtly positioned for baking/cooking purposes is excluded from Euromonitor International's confectionery coverage.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Chocolate Confectionery research and analysis database.
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