PROSPECTS AND OPPORTUNITIES
Growth driven by promotions and rising demand for convenient snacking options
Chocolate confectionery is expected to continue to witness growth in both volume and value terms over the forecast period, driven by promotional activities and rising consumer demand for convenient snacking options. Countlines and tablets are expected to remain the dominant categories, benefiting from their availability in checkout areas and the impulse nature of their consumption.
Innovation to focus on flavour and format variety
There are no significant signs of digital or technological advancements in chocolate confectionery in Georgia at this stage. Neither product innovation through technology nor changes in manufacturing or distribution processes are not expected to be key drivers of market growth.
Georgians show little interest in global health trends
Over the forecast period, it is expected that Georgians will continue to show little interest in global health trends such as low-sugar, high-protein, or “functional natural” products. While some consumers are physically active, calorie-counting is rarely a factor when it comes to chocolate confectionery, which is still largely seen as a moment of indulgence rather than a health-oriented choice.
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Overview:
Understand the latest market trends and future growth opportunities for the Chocolate Confectionery industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Chocolate Confectionery industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Chocolate Confectionery in Georgia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Chocolate Confectionery in Georgia?
- Which are the leading brands in Chocolate Confectionery in Georgia?
- How are products distributed in Chocolate Confectionery in Georgia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Chocolate Confectionery?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Georgia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Chocolate Confectionery in Georgia - Category analysis
KEY DATA FINDINGS
Price surges drive value growth in 2025
Mondelez International Inc leads, enjoying a longstanding presence in the market
Leading supermarkets have significant bargaining power
Growth driven by promotions and rising demand for convenient snacking options
Innovation to focus on flavour and format variety
Georgians show little interest in global health trends
Snacks in Georgia - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Chocolate Confectionery
- Chocolate Pouches and Bags
- Boxed Assortments
- Chocolate with Toys
- Countlines
- Seasonal Chocolate
- Tablets
- Other Chocolate Confectionery
Chocolate Confectionery
This is the aggregation of tablets, countlines, chocolate pouches and bags, boxed assortments, seasonal chocolate, chocolate with toys, and other chocolate confectionery. Nuts and fruits covered in chocolate are included in this category. Note that chocolate overtly positioned for baking/cooking purposes is excluded from Euromonitor International's confectionery coverage.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Chocolate Confectionery research and analysis database.
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