Chocolate confectionery is expected to continue to witness growth in both volume and value terms over the forecast period, driven by promotional activities and rising consumer demand for convenient snacking options. Countlines and tablets are expected to remain the dominant categories, benefiting from their availability in checkout areas and the impulse nature of their consumption.
There are no significant signs of digital or technological advancements in chocolate confectionery in Georgia at this stage. Neither product innovation through technology nor changes in manufacturing or distribution processes are not expected to be key drivers of market growth.
Over the forecast period, it is expected that Georgians will continue to show little interest in global health trends such as low-sugar, high-protein, or “functional natural” products. While some consumers are physically active, calorie-counting is rarely a factor when it comes to chocolate confectionery, which is still largely seen as a moment of indulgence rather than a health-oriented choice.
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Understand the latest market trends and future growth opportunities for the Chocolate Confectionery industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Chocolate Confectionery industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Chocolate Confectionery
This is the aggregation of tablets, countlines, chocolate pouches and bags, boxed assortments, seasonal chocolate, chocolate with toys, and other chocolate confectionery. Nuts and fruits covered in chocolate are included in this category. Note that chocolate overtly positioned for baking/cooking purposes is excluded from Euromonitor International's confectionery coverage.
See all of our definitionsThis report originates from Passport, our Chocolate Confectionery research and analysis database.
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