PROSPECTS AND OPPORTUNITIES
Macroeconomic, lifestyle and cultural aspects to keep chocolate confectionery consumption high
Chocolate confectionery is projected to see a strong retail value (constant 2025 prices) CAGR over the forecast period, albeit with slowing increments. This positive projection reflects a convergence of economic stabilisation and favourable market dynamics that are expected to unlock both retail volume and value growth.
Premiumisation anticipated in the forecast period
Looking ahead, chocolate confectionery in Brazil is set to be supported by the innovation dynamics established in 2024 and 2025. The category has successfully proven its ability to balance indulgence with broader consumer expectations, creating a strong foundation for sustained expansion.
Functionality to gain traction through health and wellness trends
Health and wellness trends are becoming an essential pillar of innovation in chocolate confectionery in Brazil. As consumers grow more attentive to nutritional value, brand owners are moving beyond indulgence alone to develop chocolates that align with healthier lifestyles.
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Overview:
Understand the latest market trends and future growth opportunities for the Chocolate Confectionery industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Chocolate Confectionery industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Chocolate Confectionery in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Chocolate Confectionery in Brazil?
- Which are the leading brands in Chocolate Confectionery in Brazil?
- How are products distributed in Chocolate Confectionery in Brazil?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Chocolate Confectionery?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Brazil?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Chocolate Confectionery in Brazil - Category analysis
KEY DATA FINDINGS
Consumers feel economic pressure, but indulgence from chocolate confectionery is still a must for Brazilians
Nestlé invests to gain a competitive edge
Supermarkets lead but warehouse clubs gain momentum
Macroeconomic, lifestyle and cultural aspects to keep chocolate confectionery consumption high
Premiumisation anticipated in the forecast period
Functionality to gain traction through health and wellness trends
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Snacks in 2025: The big picture
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Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Chocolate Confectionery
- Chocolate Pouches and Bags
- Boxed Assortments
- Chocolate with Toys
- Countlines
- Seasonal Chocolate
- Tablets
- Other Chocolate Confectionery
Chocolate Confectionery
This is the aggregation of tablets, countlines, chocolate pouches and bags, boxed assortments, seasonal chocolate, chocolate with toys, and other chocolate confectionery. Nuts and fruits covered in chocolate are included in this category. Note that chocolate overtly positioned for baking/cooking purposes is excluded from Euromonitor International's confectionery coverage.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Chocolate Confectionery research and analysis database.
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