Competitive Landscape
Hershey and Mars Wrigley Hold Firm as New Brands Disrupt on Price and Innovation
Chocolate confectionery in the US remains highly concentrated in 2026, with The Hershey Co set to retain its leadership with 40% value share and Mars Wrigley Confectionery at 27%. Over the past five years, the structure has remained largely stable, with Hershey’s share fluctuating within a narrow range and Mars Wrigley similarly consistent.
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Overview:
Understand the latest market trends and future growth opportunities for the Chocolate Confectionery industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Chocolate Confectionery industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Chocolate Confectionery in USA report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Chocolate Confectionery in USA?
- Which are the leading brands in Chocolate Confectionery in USA?
- How are products distributed in Chocolate Confectionery in USA?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Chocolate Confectionery?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in USA?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Chocolate Confectionery in the US - Category analysis
Key Data Insights
Chocolate Confectionery Summary
Hershey Raises Prices as Affordability Pressures Reshape Consumer Habits
Countlines Drive Overall Demand as Tablets Attract Premium Shoppers
Mondelez Focuses on Sustainability Credentials
Premiumisation and Glp-1 Uptake Set to Reshape Chocolate Consumption
Countlines to Retain Lead as Tablets Capture Premium Demand
Navigating Supply Shocks through Innovation
Hershey and Mars Wrigley Hold Firm as New Brands Disrupt on Price and Innovation
Hypermarkets and Supermarkets Lose Share to Retail E-Commerce as Price Pressures Drive Change
Warehouse Clubs and Private Label Attract Shoppers Facing Cost Pressures
Retail E-Commerce Outpaces Impulse Channels by Enabling Bulk and Direct Sales
Shifting Formulations and Enhanced Consumer Engagement
Flavour Diversification and Celebrity-Led Market Entry
Competitive Restructuring and the Rise of Bulk Retail
Snacks in the US - Industry Overview
2026 Developments
Key Data Insights
Value-Led Growth and Strategic Pack Sizing in Us Snacks
Savoury Innovation Moves beyond Established Spicy Flavours
Rxbar Leverages Functionality to Capture Premium Spending
Premium-Focused Product Shifts to Constrain Volume but Drive Value Gains
Regulatory Shifts and Consumer Intentionality to Reshape Product Portfolios
Socioeconomic Changes and Value Orientation Set to Favour Premium Innovation
Frito-Lay Co Retains Leadership of Snacks in the Us
Ferrero Launches Nutella Ice Cream to Capture Premium Demand
E-Commerce and Warehouse Clubs Gain Share as Grocery Retailers Lose Ground
E-Commerce Gains Momentum as Consumers Seek Choice and Value
Ai Integration and Digital Partnerships Boost Online Snack Visibility
Shifting Priorities Towards Functionality and Transparency
Premium Formats and Novel Flavour Experiences
Strategic Consolidation and Portfolio Optimisation
Country Reports Disclaimer
The following categories and subcategories are included:
Chocolate Confectionery
- Chocolate Pouches and Bags
- Boxed Assortments
- Chocolate with Toys
- Countlines
- Seasonal Chocolate
- Tablets
- Other Chocolate Confectionery
Chocolate Confectionery
This is the aggregation of tablets, countlines, chocolate pouches and bags, boxed assortments, seasonal chocolate, chocolate with toys, and other chocolate confectionery. Nuts and fruits covered in chocolate are included in this category. Note that chocolate overtly positioned for baking/cooking purposes is excluded from Euromonitor International's confectionery coverage.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Chocolate Confectionery research and analysis database.
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