PROSPECTS AND OPPORTUNITIES
Positive outlook over forecast period
Chocolate confectionery will register further positive constant value and volume growth, partly supported by continuing population growth. In addition, the outlook for the economy is positive and this will also support sales.
Increasing demand for chocolate confectionery with a healthier positioning
The health and wellness trend will become more visible. There will be a growing niche within chocolate confectionery for healthier ingredients through the inclusion of nuts, fruit, cereals and even added vitamins and antioxidants.
Companies adopt a more sustainable approach
Companies will increasingly adopt a more sustainable approach, including reducing their carbon footprint through sustainable sourcing and efficient transportation, and minimising packaging waste by using recycled or compostable materials. Local brands will also focus on upgrading packaging in order to keep chocolate fresher for longer.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Chocolate Confectionery industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Chocolate Confectionery industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Chocolate Confectionery in Kazakhstan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Chocolate Confectionery in Kazakhstan?
- Which are the leading brands in Chocolate Confectionery in Kazakhstan?
- How are products distributed in Chocolate Confectionery in Kazakhstan?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Chocolate Confectionery?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Kazakhstan?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Chocolate Confectionery in Kazakhstan - Category analysis
KEY DATA FINDINGS
Healthy volume growth, despite significant price rises
Mars launches new crispy rolls under its brands, Milky Way, Twix and Bounty
Supermarkets gain significant value share over review period
Positive outlook over forecast period
Increasing demand for chocolate confectionery with a healthier positioning
Companies adopt a more sustainable approach
Snacks in Kazakhstan - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Chocolate Confectionery
- Chocolate Pouches and Bags
- Boxed Assortments
- Chocolate with Toys
- Countlines
- Seasonal Chocolate
- Tablets
- Other Chocolate Confectionery
Chocolate Confectionery
This is the aggregation of tablets, countlines, chocolate pouches and bags, boxed assortments, seasonal chocolate, chocolate with toys, and other chocolate confectionery. Nuts and fruits covered in chocolate are included in this category. Note that chocolate overtly positioned for baking/cooking purposes is excluded from Euromonitor International's confectionery coverage.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Chocolate Confectionery research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!