Value sales of chocolate confectionery are expected to remain positive over the forecast period, despite a slight decline in volume, due to sustained high prices linked to the ongoing cocoa crisis. While consumption across most subcategories is projected to remain flat or decrease slightly, positive growth is anticipated in the more immature segments, including chocolate with toys and seasonal chocolate.
Across the forecast period, chocolate confectionery is expected to remain dominated by international industry giants such as Mondelez, Ferrero, Lindt, Storck, and Nestlé. However, Mondelez and Nestlé continue to demonstrate a strong commitment to local production, investing in modern, sustainable technologies and innovation.
Sustainability is expected to play an increasingly important role in chocolate confectionery production, becoming a key source of added value for consumers. In addition to several niche organic offerings such as Benjamissimo tablets, mainstream brands are also adopting sustainable practices.
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Understand the latest market trends and future growth opportunities for the Chocolate Confectionery industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Chocolate Confectionery industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Chocolate Confectionery
This is the aggregation of tablets, countlines, chocolate pouches and bags, boxed assortments, seasonal chocolate, chocolate with toys, and other chocolate confectionery. Nuts and fruits covered in chocolate are included in this category. Note that chocolate overtly positioned for baking/cooking purposes is excluded from Euromonitor International's confectionery coverage.
See all of our definitionsThis report originates from Passport, our Chocolate Confectionery research and analysis database.
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