PROSPECTS AND OPPORTUNITIES
Chocolate with toys and seasonal chocolate are expected to drive volume growth
Value sales of chocolate confectionery are expected to remain positive over the forecast period, despite a slight decline in volume, due to sustained high prices linked to the ongoing cocoa crisis. While consumption across most subcategories is projected to remain flat or decrease slightly, positive growth is anticipated in the more immature segments, including chocolate with toys and seasonal chocolate.
Global players are set to lead as Mondelez and Nestlé boost local production and innovation
Across the forecast period, chocolate confectionery is expected to remain dominated by international industry giants such as Mondelez, Ferrero, Lindt, Storck, and Nestlé. However, Mondelez and Nestlé continue to demonstrate a strong commitment to local production, investing in modern, sustainable technologies and innovation.
Sustainability will gain momentum as ethical production becomes a key consumer value
Sustainability is expected to play an increasingly important role in chocolate confectionery production, becoming a key source of added value for consumers. In addition to several niche organic offerings such as Benjamissimo tablets, mainstream brands are also adopting sustainable practices.
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Overview:
Understand the latest market trends and future growth opportunities for the Chocolate Confectionery industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Chocolate Confectionery industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Chocolate Confectionery in Bulgaria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Chocolate Confectionery in Bulgaria?
- Which are the leading brands in Chocolate Confectionery in Bulgaria?
- How are products distributed in Chocolate Confectionery in Bulgaria?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Chocolate Confectionery?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Bulgaria?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Chocolate Confectionery in Bulgaria - Category analysis
KEY DATA FINDINGS
Value sales of chocolate confectionery rise while volume declines amid cocoa crisis
Mondelez Bulgaria AD retains its lead as Bio Benjamin records strong value growth
Supermarkets leads chocolate confectionery sales in Bulgaria as convenience stores and retail e-commerce gain momentum
Chocolate with toys and seasonal chocolate are expected to drive volume growth
Global players are set to lead as Mondelez and Nestlé boost local production and innovation
Sustainability will gain momentum as ethical production becomes a key consumer value
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DISCLAIMER
The following categories and subcategories are included:
Chocolate Confectionery
- Chocolate Pouches and Bags
- Boxed Assortments
- Chocolate with Toys
- Countlines
- Seasonal Chocolate
- Tablets
- Other Chocolate Confectionery
Chocolate Confectionery
This is the aggregation of tablets, countlines, chocolate pouches and bags, boxed assortments, seasonal chocolate, chocolate with toys, and other chocolate confectionery. Nuts and fruits covered in chocolate are included in this category. Note that chocolate overtly positioned for baking/cooking purposes is excluded from Euromonitor International's confectionery coverage.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Chocolate Confectionery research and analysis database.
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