Chocolate confectionery in Vietnam is set to benefit from broader economic recovery, with the nation’s GDP forecast to grow. This economic rebound should drive increased consumer confidence, supporting rises in both value and volume sales in chocolate confectionery.
In response to the challenging economic conditions and decreased consumer demand, both international and domestic players are launching new products to attract consumers’ attention. These range from the global giants through to local artisanal producers and private label.
Growing health awareness among local consumers will increasingly shape product innovation within chocolate confectionery. Demand is rising for products featuring higher cocoa content, natural ingredients, reduced sweetness and smaller portion sizes.
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Understand the latest market trends and future growth opportunities for the Chocolate Confectionery industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Chocolate Confectionery industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Chocolate Confectionery
This is the aggregation of tablets, countlines, chocolate pouches and bags, boxed assortments, seasonal chocolate, chocolate with toys, and other chocolate confectionery. Nuts and fruits covered in chocolate are included in this category. Note that chocolate overtly positioned for baking/cooking purposes is excluded from Euromonitor International's confectionery coverage.
See all of our definitionsThis report originates from Passport, our Chocolate Confectionery research and analysis database.
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