PROSPECTS AND OPPORTUNITIES
Steady growth is set to be driven by affordable and accessible offerings
Chocolate confectionery in the Philippines is expected to see continued growth in both retail value and volume sales over the forecast period. This result will be driven by rising incomes and concerted efforts by both local and international brands to broaden their consumer reach.
Digital transformation is set to drive brand engagement and innovation in chocolate confectionery
In the Philippines, digital transformation is significantly reshaping how confectionery brands connect with consumers, particularly through marketing and retail e-commerce. Leading players such as Universal Robina Corp and Cadbury are increasingly leveraging platforms like TikTok and Facebook to promote their products, recognising the influence of these channels in reaching younger, digitally native audiences.
Balancing wellness trends and affordability amid evolving consumer priorities
Rising health consciousness among Filipino consumers is expected to increasingly influence chocolate confectionery over the forecast period. Concerns about sugar intake, particularly among children, have intensified, prompting growing calls and demand for stricter regulatory oversight.
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Overview:
Understand the latest market trends and future growth opportunities for the Chocolate Confectionery industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Chocolate Confectionery industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Chocolate Confectionery in Philippines report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Chocolate Confectionery in Philippines?
- Which are the leading brands in Chocolate Confectionery in Philippines?
- How are products distributed in Chocolate Confectionery in Philippines?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Chocolate Confectionery?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Philippines?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Chocolate Confectionery in the Philippines - Category analysis
KEY DATA FINDINGS
Steady value growth is driven by in-store activations, marketing and promotions
Universal Robina Corp retains the top spot while Acor SAIC records strong growth
Modern retail channels lead, however, small local grocers have strong relevance to local consumers
Steady growth is set to be driven by affordable and accessible offerings
Digital transformation is set to drive brand engagement and innovation in chocolate confectionery
Balancing wellness trends and affordability amid evolving consumer priorities
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DISCLAIMER
The following categories and subcategories are included:
Chocolate Confectionery
- Chocolate Pouches and Bags
- Boxed Assortments
- Chocolate with Toys
- Countlines
- Seasonal Chocolate
- Tablets
- Other Chocolate Confectionery
Chocolate Confectionery
This is the aggregation of tablets, countlines, chocolate pouches and bags, boxed assortments, seasonal chocolate, chocolate with toys, and other chocolate confectionery. Nuts and fruits covered in chocolate are included in this category. Note that chocolate overtly positioned for baking/cooking purposes is excluded from Euromonitor International's confectionery coverage.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Chocolate Confectionery research and analysis database.
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