PROSPECTS AND OPPORTUNITIES
Rising prices and mindful indulgence is expected to shape chocolate consumption
Sales of chocolate confectionery in Austria are expected to rise steadily over the forecast period, with value growth supported by high unit prices. Cocoa prices are set to remain elevated, driving further increases in the average unit price of chocolate confectionery in 2026.
Innovation across the forecast period is set to focus on functional benefits and health and wellness
Chocolate confectionery remains a relatively mature category, prompting manufacturers to seek new ways to generate consumer interest and drive growth. One key area of focus over the forecast period, will be functional chocolate with added value, a segment still in its early stages.
Sustainability and EU regulation are set to reshape chocolate confectionery production
Sustainability is expected to be key driver shaping chocolate confectionery over the forecast period. Environmental concerns will increasingly influence production, with manufacturers aiming to reduce CO2 emissions and minimise their ecological footprint.
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Overview:
Understand the latest market trends and future growth opportunities for the Chocolate Confectionery industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Chocolate Confectionery industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Chocolate Confectionery in Austria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Chocolate Confectionery in Austria?
- Which are the leading brands in Chocolate Confectionery in Austria?
- How are products distributed in Chocolate Confectionery in Austria?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Chocolate Confectionery?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Austria?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Chocolate Confectionery in Austria - Category analysis
KEY DATA FINDINGS
Chocolate confectionery faces rising prices and falling volumes, with chocolate pouches and bags showing resilience
Mondelez Österreich retains its leadership while innovation and private label goods impact the competition
Supermarkets maintain the lead in chocolate confectionery, while retail e-commerce records the fastest-growth
Rising prices and mindful indulgence is expected to shape chocolate consumption
Innovation across the forecast period is set to focus on functional benefits and health and wellness
Sustainability and EU regulation are set to reshape chocolate confectionery production
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DISCLAIMER
The following categories and subcategories are included:
Chocolate Confectionery
- Chocolate Pouches and Bags
- Boxed Assortments
- Chocolate with Toys
- Countlines
- Seasonal Chocolate
- Tablets
- Other Chocolate Confectionery
Chocolate Confectionery
This is the aggregation of tablets, countlines, chocolate pouches and bags, boxed assortments, seasonal chocolate, chocolate with toys, and other chocolate confectionery. Nuts and fruits covered in chocolate are included in this category. Note that chocolate overtly positioned for baking/cooking purposes is excluded from Euromonitor International's confectionery coverage.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Chocolate Confectionery research and analysis database.
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