PROSPECTS AND OPPORTUNITIES
Bright outlook for chocolate confectionery
Over the forecast period, chocolate confectionery is expected to see steady growth in value (at constant 2025 prices), albeit at slower rates compared to the review period. This slowdown is mainly attributable to an assumed stabilisation of cocoa prices, which, although they will not return to 2019 levels, could still contribute to a more predictable environment for producers and consumers.
Chocolate confectionery full of potential with new novelties likely to draw attention
Innovation promises to be a crucial factor for market growth in Italy in the coming years. In a competitive and ever-changing landscape, chocolate confectionery companies are focusing on new strategies to attract consumers, responding to their demand for novelty and quality.
New regulation could impact cocoa prices
The EU Deforestation Regulation (EUDR), which will come into force on 30 December 2025 for large and medium-sized companies, and on 30 June 2026 for micro and small enterprises, requires various raw materials, including cocoa and its derivatives, to be zero-deforestation. This standard involves manufacturers, importers, exporters and traders who, to ensure compliance with the regulation, must provide precise information on the origin of their raw materials, including the geographical coordinates of the land where they were produced.
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Overview:
Understand the latest market trends and future growth opportunities for the Chocolate Confectionery industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Chocolate Confectionery industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Chocolate Confectionery in Italy report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Chocolate Confectionery in Italy?
- Which are the leading brands in Chocolate Confectionery in Italy?
- How are products distributed in Chocolate Confectionery in Italy?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Chocolate Confectionery?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Italy?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Chocolate Confectionery in Italy - Category analysis
KEY DATA FINDINGS
Rising cocoa prices hit volume sales in 2025
Ferrero remains the standout leader despite growing competition
Supermarkets remains the standout channel but e-commerce making gains
Bright outlook for chocolate confectionery
Chocolate confectionery full of potential with new novelties likely to draw attention
New regulation could impact cocoa prices
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DISCLAIMER
The following categories and subcategories are included:
Chocolate Confectionery
- Chocolate Pouches and Bags
- Boxed Assortments
- Chocolate with Toys
- Countlines
- Seasonal Chocolate
- Tablets
- Other Chocolate Confectionery
Chocolate Confectionery
This is the aggregation of tablets, countlines, chocolate pouches and bags, boxed assortments, seasonal chocolate, chocolate with toys, and other chocolate confectionery. Nuts and fruits covered in chocolate are included in this category. Note that chocolate overtly positioned for baking/cooking purposes is excluded from Euromonitor International's confectionery coverage.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Chocolate Confectionery research and analysis database.
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