PROSPECTS AND OPPORTUNITIES
Mass pharmacy brands expected to lead growth through trust and efficacy
Looking ahead, the most important trend shaping mass beauty and personal care in Norway will be the growing dominance of pharmacy-positioned brands that offer quality and efficacy at accessible prices. Brands like CeraVe, Cosmica, and Cliniderm are well placed to outperform, thanks to their use of functional ingredients such as ceramides and niacinamide, gentle and fragrance-free formulations, and understated packaging that appeals to health-conscious consumers.
Low-cost retailers will reshape price expectations in key mass categories
Another key trend will be the continued expansion and influence of low-cost retail chains such as Normal, Europris, and Rusta. These outlets are reshaping consumer expectations around pricing in mass-heavy categories such as deodorants, bath and shower, and hair care by consistently offering branded products at lower price points than traditional grocery channels.
Ingredient-led innovation will blur the lines between mass and premium
Innovation in the mass segment is expected to continue gravitating towards functional, ingredient-led product development particularly in pharmacy-distributed brands. In skin care, ingredients once reserved for premium ranges, such as hyaluronic acid, ceramides, and retinol, are now commonly found in mass offerings.
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Overview:
Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mass Beauty and Personal Care industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Mass Beauty and Personal Care in Norway report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Mass Beauty and Personal Care in Norway?
- Which are the leading brands in Norway?
- How are products distributed in Norway?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Mass Beauty and Personal Care in Norway - Category analysis
KEY DATA FINDINGS
Performance remained mixed, with pharmacy-led mass brands outperforming
Pharmacy-positioned brands gain traction amid intensified competition
Consumers prioritise value, functionality, and skin health in mass purchases
Mass pharmacy brands expected to lead growth through trust and efficacy
Low-cost retailers will reshape price expectations in key mass categories
Ingredient-led innovation will blur the lines between mass and premium
Beauty and Personal Care in Norway - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Mass Beauty and Personal Care
- Mass Baby and Child-specific Products
- Mass Bath and Shower
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- Mass Eye Liner/Pencil
- Mass Eye Shadow
- Mass Mascara
- Mass Other Lash and Brow Make-Up
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- Mass BB/CC Creams
- Mass Blusher/Bronzer/Highlighter
- Mass Foundation/Concealer
- Mass Powder
- Mass Other Facial Make-Up
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- Mass Lip Gloss
- Mass Lip Liner/Pencil
- Mass Lipstick
- Mass Other Lip Products
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- Mass Nail Polish
- Mass Nail Treatments/Strengthener
- Mass Polish Remover
- Mass Other Nail Products
- Mass Colour Cosmetics Sets/Kits
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- Mass Deodorants
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
- Mass Hair Care
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- Mass Firming Body Care
- Mass General Purpose Body Care
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- Mass Acne Treatments
- Mass Face Masks
- Mass Facial Cleansing Wipes
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- Mass Basic Moisturisers
- Mass Anti-Agers
- Mass Lip Care
- Mass Liquid/Cream/Gel/Bar Cleansers
- Mass Toners
- Mass Hand Care
- Mass Skin Care Sets/Kits
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- Mass Aftersun
- Mass Self-Tanning
- Mass Sun Protection
Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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