PROSPECTS AND OPPORTUNITIES
Mid-priced hair care products, and cost-effective innovations
In the forecast period, mass beauty and personal care in Japan is expected to maintain its slow and stable growth trajectory in retail value terms at constant 2024 prices. Mass bath and shower, mass deodorants, and in particular mass adult sun care are poised for growth as habitual year-round use becomes more entrenched, heightening consumers’ cost-awareness.
New promotions in the competitive mass colour cosmetics category
Mass colour cosmetics in Japan has become increasingly competitive, driving brands to rapidly adapt to consumer trends with innovative product developments and engaging promotions. A notable trend is the rise of miniature-sized products, which are not only convenient due to their portability, but also priced lower, making it easier for consumers to experiment with new colours.
Strengthening private label in mass beauty and personal care
Mass beauty and personal care is fiercely competitive, and brands and distribution channels are increasingly focusing on enhancing their private label lines to differentiate themselves. The development of private label products often involves collaborations between specific brands and channels, which is expected to strengthen the cooperative relationships between retail and brands, effectively promoting their uniqueness.
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Overview:
Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mass Beauty and Personal Care industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Mass Beauty and Personal Care in Japan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Mass Beauty and Personal Care in Japan?
- Which are the leading brands in Japan?
- How are products distributed in Japan?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Mass Beauty and Personal Care in Japan - Category analysis
KEY DATA FINDINGS
Mass beauty and personal care: Growth and strategic brand moves in 2024
Mass brands outshine premium in sun care
Convenience stores enhance beauty offerings with strategic brand collaborations
Mid-priced hair care products, and cost-effective innovations
New promotions in the competitive mass colour cosmetics category
Strengthening private label in mass beauty and personal care
Beauty and Personal Care in Japan - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Mass Beauty and Personal Care
- Mass Baby and Child-specific Products
- Mass Bath and Shower
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- Mass Eye Liner/Pencil
- Mass Eye Shadow
- Mass Mascara
- Mass Other Lash and Brow Make-Up
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- Mass BB/CC Creams
- Mass Blusher/Bronzer/Highlighter
- Mass Foundation/Concealer
- Mass Powder
- Mass Other Facial Make-Up
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- Mass Lip Gloss
- Mass Lip Liner/Pencil
- Mass Lipstick
- Mass Other Lip Products
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- Mass Nail Polish
- Mass Nail Treatments/Strengthener
- Mass Polish Remover
- Mass Other Nail Products
- Mass Colour Cosmetics Sets/Kits
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- Mass Deodorants
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
- Mass Hair Care
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- Mass Firming Body Care
- Mass General Purpose Body Care
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- Mass Acne Treatments
- Mass Face Masks
- Mass Facial Cleansing Wipes
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- Mass Basic Moisturisers
- Mass Anti-Agers
- Mass Lip Care
- Mass Liquid/Cream/Gel/Bar Cleansers
- Mass Toners
- Mass Hand Care
- Mass Skin Care Sets/Kits
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- Mass Aftersun
- Mass Self-Tanning
- Mass Sun Protection
Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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