Competitive Landscape
Leading Manufacturers Adapt to Shifting Shares Amid Growing Fragmentation
The mass beauty and personal care landscape in India remained moderately concentrated in 2025, with Hindustan Unilever Ltd retaining its leadership to hold 24% value share, down from 27% in 2020. This decline over the review period signals a gradual erosion of its share, reflecting increased competition from both established and emerging brands.
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Overview:
Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mass Beauty and Personal Care industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Mass Beauty and Personal Care in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Mass Beauty and Personal Care in India?
- Which are the leading brands in India?
- How are products distributed in India?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Mass Beauty and Personal Care in India - Category analysis
Key Data Insights
Steady Growth Driven by Essential Products and Expanding Population
Steady Growth Driven by Essential Products and Expanding Population
Functional Innovation and Strategic Promotions Differentiate Mass Beauty Players
H&M Beauty Leverages Private Label to Capture Aspirational Value-Conscious Shoppers
Mass Beauty and Personal Care Poised for Sustained Double-Digit Growth
Digital Innovation and Private Label Expansion to Reshape Consumer Engagement and Competition
Leading Manufacturers Adapt to Shifting Shares Amid Growing Fragmentation
Beauty and Personal Care in India - Industry Overview
Laneige and K-Beauty Brands Spark Premiumisation and Routine Expansion
Key Data Insights
Laneige and K-Beauty Brands Spark Premiumisation and Routine Expansion
Longevity Trend Drives Demand for Science-Backed Innovation and Efficacy
Happy Hippie Redefines Clean Beauty as Efficacy and Transparency Reshape Expectations
Gen Z and Gen Alpha to Drive Demand for Personalisation and Digital-First Brands
Expanding Affluence and the India-Eu Trade Agreement to Drive Premiumisation
The Convergence of Beauty and Wellness to Support Future Growth
Honasa Expands into Men’S Grooming as Share Fragments Further
Digitally Native Challengers Reshape Competitive Landscape
Strategic Acquisition and Science-Led Innovation
Small Local Grocers and Pharmacies Sustain Offline Dominance as E-Commerce Accelerates
Nxtface and Experiential Pop-Ups Drive Engagement through Hybrid Retail Innovation
Country Reports Disclaimer
The following categories and subcategories are included:
Mass Beauty and Personal Care
- Mass Baby and Child-specific Products
- Mass Bath and Shower
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- Mass Eye Liner/Pencil
- Mass Eye Shadow
- Mass Mascara
- Mass Other Lash and Brow Make-Up
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- Mass BB/CC Creams
- Mass Blusher/Bronzer/Highlighter
- Mass Foundation/Concealer
- Mass Powder
- Mass Other Facial Make-Up
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- Mass Lip Gloss
- Mass Lip Liner/Pencil
- Mass Lipstick
- Mass Other Lip Products
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- Mass Nail Polish
- Mass Nail Treatments/Strengthener
- Mass Polish Remover
- Mass Other Nail Products
- Mass Colour Cosmetics Sets/Kits
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- Mass Deodorants
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
- Mass Hair Care
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- Mass Firming Body Care
- Mass General Purpose Body Care
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- Mass Acne Treatments
- Mass Face Masks
- Mass Facial Cleansing Wipes
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- Mass Basic Moisturisers
- Mass Anti-Agers
- Mass Lip Care
- Mass Liquid/Cream/Gel/Bar Cleansers
- Mass Toners
- Mass Hand Care
- Mass Skin Care Sets/Kits
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- Mass Aftersun
- Mass Self-Tanning
- Mass Sun Protection
Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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