PROSPECTS AND OPPORTUNITIES
Continued reduction in cross-border shopping will underpin robust growth
The rate of growth in retail constant value sales of mass beauty and personal care will accelerate in 2025 and be significantly higher across the forecast period as a whole than in the review period, with mass colour cosmetics the most dynamic category, ahead of mass fragrances. The continued diminution of cross-border trade with Argentina – as the latter continues to adjust its exchange-rate policy – will remain the key driver of growth.
Retailers will increasingly help brands to engage with consumers
The retailing of mass beauty and personal care is set to continue moving towards channels that offer greater engagement between brands and consumers during the forecast period, with consumer experience thus set to play a far more relevant role in the purchase decision. The objective is for companies active in the category to develop and maintain closer relationships with their customers, placing the shopping experience at the centre of everything they do.
Pricing strategies will become more aggressive
Pricing strategies and promotions will be crucial for the industry in the forecast period. Companies in mass beauty and personal care are likely to pursue aggressive pricing tactics and promotional campaigns to capture market share.
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Overview:
Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in Uruguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mass Beauty and Personal Care industry in Uruguay, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Mass Beauty and Personal Care in Uruguay report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Mass Beauty and Personal Care in Uruguay?
- Which are the leading brands in Uruguay?
- How are products distributed in Uruguay?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Mass Beauty and Personal Care in Uruguay - Category analysis
KEY DATA FINDINGS
Reduction in cross-border shopping drives rebound in retail current value sales
Beiersdorf SA benefits from booming demand for dermatological brands
Colour cosmetics increasingly distributed through pharmacies
Continued reduction in cross-border shopping will underpin robust growth
Retailers will increasingly help brands to engage with consumers
Pricing strategies will become more aggressive
Beauty and Personal Care in Uruguay - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Mass Beauty and Personal Care
- Mass Baby and Child-specific Products
- Mass Bath and Shower
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- Mass Eye Liner/Pencil
- Mass Eye Shadow
- Mass Mascara
- Mass Other Lash and Brow Make-Up
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- Mass BB/CC Creams
- Mass Blusher/Bronzer/Highlighter
- Mass Foundation/Concealer
- Mass Powder
- Mass Other Facial Make-Up
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- Mass Lip Gloss
- Mass Lip Liner/Pencil
- Mass Lipstick
- Mass Other Lip Products
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- Mass Nail Polish
- Mass Nail Treatments/Strengthener
- Mass Polish Remover
- Mass Other Nail Products
- Mass Colour Cosmetics Sets/Kits
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- Mass Deodorants
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
- Mass Hair Care
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- Mass Firming Body Care
- Mass General Purpose Body Care
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- Mass Acne Treatments
- Mass Face Masks
- Mass Facial Cleansing Wipes
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- Mass Basic Moisturisers
- Mass Anti-Agers
- Mass Lip Care
- Mass Liquid/Cream/Gel/Bar Cleansers
- Mass Toners
- Mass Hand Care
- Mass Skin Care Sets/Kits
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- Mass Aftersun
- Mass Self-Tanning
- Mass Sun Protection
Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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