The rate of growth in retail constant value sales of mass beauty and personal care will accelerate in 2025 and be significantly higher across the forecast period as a whole than in the review period, with mass colour cosmetics the most dynamic category, ahead of mass fragrances. The continued diminution of cross-border trade with Argentina – as the latter continues to adjust its exchange-rate policy – will remain the key driver of growth.
The retailing of mass beauty and personal care is set to continue moving towards channels that offer greater engagement between brands and consumers during the forecast period, with consumer experience thus set to play a far more relevant role in the purchase decision. The objective is for companies active in the category to develop and maintain closer relationships with their customers, placing the shopping experience at the centre of everything they do.
Pricing strategies and promotions will be crucial for the industry in the forecast period. Companies in mass beauty and personal care are likely to pursue aggressive pricing tactics and promotional campaigns to capture market share.
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in Uruguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mass Beauty and Personal Care industry in Uruguay, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See all of our definitionsThis report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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