Mass beauty and personal care is expected to see ongoing growth over the forecast period, thanks to baseline demand supporting ongoing sales. Prices are also expected to stabilise, thanks to lowering and stabilising inflationary pressures.
Affordability will still remain a priority for most Cameroonians when it comes to personal care. High volume and low cost will remain the motto for most across the forecast period.
Various innovations are set to help drive sales in mass products, with areas of development expected to be in products which are particularly suited to local consumers. For example, hair loss remains a significant issue for both men and women, and there is a notable absence of hair loss treatment on shelves in Cameroon, with production mainly artisanal.
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in Cameroon with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mass Beauty and Personal Care industry in Cameroon, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See all of our definitionsThis report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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