PROSPECTS AND OPPORTUNITIES
Mass beauty and personal care will maintain positive sales, supported by baseline demand from budget-conscious consumers
Mass beauty and personal care will maintain positive sales over the forecast period, driven by baseline demand and the fact that many consumers in the country will remain price sensitive. Although inflationary pressures have eased and standards of living are increasing, many people remain budget-conscious, and this will continue to be a driving factor to support sales of mass products and private label.
Health and wellness trends will shape beauty and personal care trends
Health and wellness trends will continue to shape beauty and personal care trends and, in turn, consumer demands over the forecast period — in both mass and premium segments. This will include the emergence of new, niche categories which are aligned with the most popular health and wellbeing trends.
A strong ongoing focus on innovation is expected, with mass brand emulating premium trends
Mass beauty and personal care brands will continue to focus on strong innovations, as leading manufacturers work to develop new, improved formulas that avoid harmful or controversial ingredients, with a notable tendency of moving towards natural and organic products — an area which is expected to accelerate its growth over the forecast period. Leading multinational brands and private label will both show strong developments in this sense, with an increased focus on naturalness in mass skin care, mass bath and shower, mass deodorants, and mass hair care.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mass Beauty and Personal Care industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Mass Beauty and Personal Care in Croatia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Mass Beauty and Personal Care in Croatia?
- Which are the leading brands in Croatia?
- How are products distributed in Croatia?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Mass Beauty and Personal Care in Croatia - Category analysis
KEY DATA FINDINGS
Mass beauty and personal care maintains stable growth thanks to baseline demand from price-sensitive consumers
L'Oréal maintains its lead, thanks to the strength of its overall portfolio
Innovations and sustainability trends will remain key
Mass beauty and personal care will maintain positive sales, supported by baseline demand from budget-conscious consumers
Health and wellness trends will shape beauty and personal care trends
A strong ongoing focus on innovation is expected, with mass brand emulating premium trends
Beauty and Personal Care in Croatia - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Mass Beauty and Personal Care
- Mass Baby and Child-specific Products
- Mass Bath and Shower
-
-
- Mass Eye Liner/Pencil
- Mass Eye Shadow
- Mass Mascara
- Mass Other Lash and Brow Make-Up
-
- Mass BB/CC Creams
- Mass Blusher/Bronzer/Highlighter
- Mass Foundation/Concealer
- Mass Powder
- Mass Other Facial Make-Up
-
- Mass Lip Gloss
- Mass Lip Liner/Pencil
- Mass Lipstick
- Mass Other Lip Products
-
- Mass Nail Polish
- Mass Nail Treatments/Strengthener
- Mass Polish Remover
- Mass Other Nail Products
- Mass Colour Cosmetics Sets/Kits
-
- Mass Deodorants
-
- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
- Mass Hair Care
-
-
- Mass Firming Body Care
- Mass General Purpose Body Care
-
- Mass Acne Treatments
- Mass Face Masks
- Mass Facial Cleansing Wipes
-
- Mass Basic Moisturisers
- Mass Anti-Agers
- Mass Lip Care
- Mass Liquid/Cream/Gel/Bar Cleansers
- Mass Toners
- Mass Hand Care
- Mass Skin Care Sets/Kits
-
-
- Mass Aftersun
- Mass Self-Tanning
- Mass Sun Protection
Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!