PROSPECTS AND OPPORTUNITIES
Essential consumption patterns and rising demand in semi-urban and rural areas support further growth
Sales of mass beauty and personal care are expected to grow steadily in 2025 due to essential consumption patterns and increasing demand in semi-urban and rural areas. As inflation continues to affect purchasing power in Pakistan, consumers will remain price-sensitive, supporting growth of economy SKUs, combination packs, and multipurpose products.
Growing focus on local identity and trust in “Made in Pakistan” brands
A growing focus on local identity and trust in “Made in Pakistan” beauty brands will define mass beauty trends in 2025. Rising consumer awareness, social media reviews, and interest in halal/herbal labels will benefit domestic players offering transparency and cultural relevance.
Innovation to focus on ingredient-based benefits, eco-conscious packaging, and hybrid formats
Innovation in the mass beauty and personal care market is expected to focus on ingredient-based benefits, eco-conscious packaging, and hybrid formats. Brands will launch more products with herbal active ingredients, SPF-infused moisturisers, and anti-pollution shampoos to meet urban lifestyle needs.
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Overview:
Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mass Beauty and Personal Care industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Mass Beauty and Personal Care in Pakistan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Mass Beauty and Personal Care in Pakistan?
- Which are the leading brands in Pakistan?
- How are products distributed in Pakistan?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Mass Beauty and Personal Care in Pakistan - Category analysis
KEY DATA FINDINGS
Mass products benefit from inflation and consumers trading down in 2024
Global multinationals maintain their dominance
Consumers prioritise functional benefits, affordability, and availability
Essential consumption patterns and rising demand in semi-urban and rural areas support further growth
Growing focus on local identity and trust in “Made in Pakistan” brands
Innovation to focus on ingredient-based benefits, eco-conscious packaging, and hybrid formats
Beauty and Personal Care in Pakistan - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care ?
DISCLAIMER
The following categories and subcategories are included:
Mass Beauty and Personal Care
- Mass Baby and Child-specific Products
- Mass Bath and Shower
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- Mass Eye Liner/Pencil
- Mass Eye Shadow
- Mass Mascara
- Mass Other Lash and Brow Make-Up
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- Mass BB/CC Creams
- Mass Blusher/Bronzer/Highlighter
- Mass Foundation/Concealer
- Mass Powder
- Mass Other Facial Make-Up
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- Mass Lip Gloss
- Mass Lip Liner/Pencil
- Mass Lipstick
- Mass Other Lip Products
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- Mass Nail Polish
- Mass Nail Treatments/Strengthener
- Mass Polish Remover
- Mass Other Nail Products
- Mass Colour Cosmetics Sets/Kits
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- Mass Deodorants
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
- Mass Hair Care
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- Mass Firming Body Care
- Mass General Purpose Body Care
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- Mass Acne Treatments
- Mass Face Masks
- Mass Facial Cleansing Wipes
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- Mass Basic Moisturisers
- Mass Anti-Agers
- Mass Lip Care
- Mass Liquid/Cream/Gel/Bar Cleansers
- Mass Toners
- Mass Hand Care
- Mass Skin Care Sets/Kits
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- Mass Aftersun
- Mass Self-Tanning
- Mass Sun Protection
Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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