PROSPECTS AND OPPORTUNITIES
Rise of masstige offerings with elevated ingredient formulations to capture consumer dollars
Within mass beauty and personal care, the US market is witnessing a surge of emerging masstige brands which are elevating their product offerings through innovative ingredient formulations and creative product combinations. In deodorants, for example, masstige fragrance brands are introducing deodorant options with scent pairings that mirror popular fragrances, such as Salt & Stone’s Santal & Vetiver, and Bergamot & Hinoki deodorant sticks.
Retailers and brands target new shoppers across the price spectrum
In terms of physical retail expansion, premium brands are entering budget-friendly retailers, and similarly, lower-priced brands are beginning to be sold in more high-end stores such as Sephora. For instance, affordable retailer Sally Beauty Holdings formed a strategic distribution partnership with the premium K18 brand, a leader in salon-quality hair care.
Digitalisation hones-in on immediacy and affordability
Mass beauty and personal care retailers and e-commerce hubs are accelerating digitalisation to better reach their target consumers with low-cost beauty finds through e-commerce. On the retail front, Uber Eats and Sally Beauty Holdings announced that customers can now shop for Sally Beauty products on the Uber Eats app for home delivery.
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Overview:
Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mass Beauty and Personal Care industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Mass Beauty and Personal Care in USA report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Mass Beauty and Personal Care in USA?
- Which are the leading brands in USA?
- How are products distributed in USA?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Mass Beauty and Personal Care in the US - Category analysis
KEY DATA FINDINGS
Mass beauty and personal care witnesses modest growth, with highlights being bath and shower and deodorants
Established legacy players dominate, while indie brands are proving to be strong competitors
Private label and dupes satiate cost-conscious consumers, and brands expand into budget retailers and warehouse clubs
Rise of masstige offerings with elevated ingredient formulations to capture consumer dollars
Retailers and brands target new shoppers across the price spectrum
Digitalisation hones-in on immediacy and affordability
Beauty and Personal Care in the US - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Mass Beauty and Personal Care
- Mass Baby and Child-specific Products
- Mass Bath and Shower
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- Mass Eye Liner/Pencil
- Mass Eye Shadow
- Mass Mascara
- Mass Other Lash and Brow Make-Up
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- Mass BB/CC Creams
- Mass Blusher/Bronzer/Highlighter
- Mass Foundation/Concealer
- Mass Powder
- Mass Other Facial Make-Up
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- Mass Lip Gloss
- Mass Lip Liner/Pencil
- Mass Lipstick
- Mass Other Lip Products
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- Mass Nail Polish
- Mass Nail Treatments/Strengthener
- Mass Polish Remover
- Mass Other Nail Products
- Mass Colour Cosmetics Sets/Kits
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- Mass Deodorants
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
- Mass Hair Care
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- Mass Firming Body Care
- Mass General Purpose Body Care
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- Mass Acne Treatments
- Mass Face Masks
- Mass Facial Cleansing Wipes
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- Mass Basic Moisturisers
- Mass Anti-Agers
- Mass Lip Care
- Mass Liquid/Cream/Gel/Bar Cleansers
- Mass Toners
- Mass Hand Care
- Mass Skin Care Sets/Kits
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- Mass Aftersun
- Mass Self-Tanning
- Mass Sun Protection
Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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