PROSPECTS AND OPPORTUNITIES
Panasonic to retain its lead due to constant new product launches
Panasonic has strong appeal among the Taiwanese due to its extensive product lines and Japanese image. E-life Mall, the local electronics and specialist retail chain, has revised its marketing plans and incorporated more premium and Japanese brands in its physical stores.
Domestic brands offer cheaper formats to international competitors
Four local brands including Sampo, Teco, Sanlux and Tatung have been seeking to maintain their position for entry-level consumers. These brands compete against foreign brands with low pricing strategies and offer an affordable option to the Taiwanese.
E-commerce penetration is expected to rise
Most consumers in Taiwan are more inclined to purchase refrigeration appliances within physical stores due to the higher ticket price compared to small appliances. Nonetheless, retail e-commerce has a unique appeal in specific subcategories such as freezers and fridges.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Refrigeration Appliances industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Refrigeration Appliances industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Refrigeration Appliances in Taiwan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Refrigeration Appliances in Taiwan?
- Which are the leading brands in Taiwan?
- How are products distributed in Taiwan?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Refrigeration Appliances in Taiwan - Category analysis
KEY DATA FINDINGS
Demand remains muted for refrigeration appliances
Freestanding fridge freezers show signs of recovery
E-commerce sales rebound in 2024
Panasonic to retain its lead due to constant new product launches
Domestic brands offer cheaper formats to international competitors
E-commerce penetration is expected to rise
Consumer Appliances in Taiwan - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Refrigeration Appliances
- Built-in Refrigeration Appliances
- Freestanding Refrigeration Appliances
-
- Built-in Electric Wine Coolers/Chillers
- Freestanding Electric Wine Coolers/Chillers
-
- Built-in Freezers
- Freestanding Freezers
-
- Built-in Fridge Freezers
- Freestanding Fridge Freezers
-
- Built-in Fridges
- Freestanding Fridges
Refrigeration Appliances
Refrigeration appliances considers built-in and freestanding major appliances in the following categories: fridge freezers, fridges, freezers and electric wine coolers chillers.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Refrigeration Appliances research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!