PROSPECTS AND OPPORTUNITIES
Gloomy outlook in refrigeration appliances
Further volume decline is anticipated over the forecast period, due to high levels of maturity and replacement cycles. With much uncertainty surrounding inflation and the broader geopolitical context, consumers are expected to remain price sensitive and more rational about their expenditure, especially regarding high ticket items.
Technology will continue to drive appliance appeal
Innovation and technology are expected to drive purchases and category replacements over the forecast period, with more personalised models that respond to different consumer needs. This could be related to space, energy efficiency, special maintenance for fresh fruit and vegetables or remote-controlled features.
Construction distribution channel is expected to gain traction
Due to the housing market crisis in Portugal, several measures such as simplified bureaucracy, and public and private investment in construction should impact over the upcoming period. Housing construction is expected to recover over the forecast years, with middle and premium segments performing well.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Refrigeration Appliances industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Refrigeration Appliances industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Refrigeration Appliances in Portugal report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Refrigeration Appliances in Portugal?
- Which are the leading brands in Portugal?
- How are products distributed in Portugal?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Refrigeration Appliances in Portugal - Category analysis
KEY DATA FINDINGS
Maturity and pandemic boom continues to weigh on category performance
Current value growth weakens amid price discounting
Fridge freezers perform best in tough economic conditions
Gloomy outlook in refrigeration appliances
Technology will continue to drive appliance appeal
Construction distribution channel is expected to gain traction
Consumer Appliances in Portugal - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Refrigeration Appliances
- Built-in Refrigeration Appliances
- Freestanding Refrigeration Appliances
-
- Built-in Electric Wine Coolers/Chillers
- Freestanding Electric Wine Coolers/Chillers
-
- Built-in Freezers
- Freestanding Freezers
-
- Built-in Fridge Freezers
- Freestanding Fridge Freezers
-
- Built-in Fridges
- Freestanding Fridges
Refrigeration Appliances
Refrigeration appliances considers built-in and freestanding major appliances in the following categories: fridge freezers, fridges, freezers and electric wine coolers chillers.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Refrigeration Appliances research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!