PROSPECTS AND OPPORTUNITIES
Spike in demand in 2023 to continue to hinder growth potential in the forecast period
The spike in demand in 2023 is set to continue to take its toll on the category performance in the forecast period. Thus, overall retail volume sales of refrigeration appliances are projected to decline further amid a slowdown in replacement purchases.
Freestanding to dominate household penetration
Although the built-in format in refrigeration appliances is expected to see retail volume and value (constant 2024 prices) growth from the mid-forecast period, unlike freestanding, this is derived from very low penetration in the category. Thus, freestanding is projected to continue to overwhelmingly dominate retail volume and value sales of refrigeration appliances.
Migration from top to bottom freezer to continue in fridge freezers
The migration to double door (bottom freezer) in the dominant category of fridge freezers is set to continue over the forecast period, leading to a steady decline in top freezer format. The variety and availability of double door (top freezer) models is decreasing year-on-year as companies de-invest from this format and focus instead on double door (bottom freezer), which is set to continue to dominate.
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Overview:
Understand the latest market trends and future growth opportunities for the Refrigeration Appliances industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Refrigeration Appliances industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Refrigeration Appliances in Greece report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Refrigeration Appliances in Greece?
- Which are the leading brands in Greece?
- How are products distributed in Greece?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Refrigeration Appliances in Greece - Category analysis
KEY DATA FINDINGS
Government subsidy in 2023 weakens the room for further growth in 2024
Polarisation trend shapes performance
Added-value 4-door+ combination format gains retail volume share
Spike in demand in 2023 to continue to hinder growth potential in the forecast period
Freestanding to dominate household penetration
Migration from top to bottom freezer to continue in fridge freezers
Consumer Appliances in Greece - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Refrigeration Appliances
- Built-in Refrigeration Appliances
- Freestanding Refrigeration Appliances
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- Built-in Electric Wine Coolers/Chillers
- Freestanding Electric Wine Coolers/Chillers
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- Built-in Freezers
- Freestanding Freezers
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- Built-in Fridge Freezers
- Freestanding Fridge Freezers
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- Built-in Fridges
- Freestanding Fridges
Refrigeration Appliances
Refrigeration appliances considers built-in and freestanding major appliances in the following categories: fridge freezers, fridges, freezers and electric wine coolers chillers.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Refrigeration Appliances research and analysis database.
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