COMPETITIVE LANDSCAPE
Haier and LG maintain their leading positions
Refrigeration appliances in Saudi Arabia is moderately concentrated, with the top three players, Al Jabr Trading Co (Haier), LG Electronics Saudi Arabia Ltd (LG), and Abdul Latif Jameel Electronics & Air Conditioning Co (Toshiba) holding significant shares. In 2025, Al Jabr Trading maintained its strong position with a retail volume share of 17%, while LG Electronics and Abdul Latif Jameel each held a16% share.
New entrants reshape the competitive dynamics
Refrigeration appliances in Saudi Arabia is experiencing a notable shift in its competitive landscape, with established global brands now having to contending with agile new entrants and revitalised players rapidly gaining ground. This dynamism arises from the reduced presence of some traditional participants, creating opportunities for others to capture share.
New product launches likely to have an impact
Notable product launches are expected to further reshape the competitive dynamics. For example.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Refrigeration Appliances industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Refrigeration Appliances industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Refrigeration Appliances in Saudi Arabia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Refrigeration Appliances in Saudi Arabia?
- Which are the leading brands in Saudi Arabia?
- How are products distributed in Saudi Arabia?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Refrigeration Appliances in Saudi Arabia - Category analysis
KEY DATA FINDINGS
Energy efficiency and smart technology drive growth in refrigeration appliances
Growth driven by rising incomes and demand for energy-efficient products
Fridge freezers continues to dominate volume sales in 2025, while freezers sees growth
Smart and AI-powered refrigeration appliances appeal to tech-savvy consumers
Energy efficiency anticipated to drive growth in the future
Fridge freezers to remain dominant and see the most dynamic volume growth
Trends towards smart and customisable products set to continue
Haier and LG maintain their leading positions
New entrants reshape the competitive dynamics
New product launches likely to have an impact
Appliances and electronics specialists and hypermarkets remain the leading channels
Retail e-commerce gains ground as a secondary channel, especially through D2C
Emerging trends in retail channels for 2026
LG and Shaker Group drive innovation with energy-efficient features
Consumer Appliances in Saudi Arabia - Industry Overview
Consumer appliances thrives, driven by Vision 2030 and demand for smart products
Strong demand driven by economic growth and Vision 2030
Air conditioners grows rapidly from an already high base in 2025
Smart integration drives growth for consumer appliances
Sustainability expected to drive continued growth
Air conditioners to remain dominant in value terms, while air purifiers shows growth potential
Smart technology expected to shape business strategies
Players in small appliances maintain their leading positions overall
Emerging players and strategic moves shape the industry
Offline retail dominates due to in-store expertise and product comparison
Retail e-commerce drives sales of small appliances with competitive pricing
Experiential retail and DTC concepts reshape the retail landscape
Energy-efficient appliances drive premiumisation
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Refrigeration Appliances
- Built-in Refrigeration Appliances
- Freestanding Refrigeration Appliances
-
- Built-in Electric Wine Coolers/Chillers
- Freestanding Electric Wine Coolers/Chillers
-
- Built-in Freezers
- Freestanding Freezers
-
- Built-in Fridge Freezers
- Freestanding Fridge Freezers
-
- Built-in Fridges
- Freestanding Fridges
Refrigeration Appliances
Refrigeration appliances considers built-in and freestanding major appliances in the following categories: fridge freezers, fridges, freezers and electric wine coolers chillers.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Refrigeration Appliances research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!