PROSPECTS AND OPPORTUNITIES
Haier looking to build a stronger presence in the market through new product development and marketing
Electric wine coolers/chillers remains a relatively niche category in Malaysia with sales largely confined to more affluent households. Nonetheless, the category is projected to see steady growth in retail volume terms over the forecast period, backed by new product development and wider distribution.
Haier launches innovative Instaswitch Upright Freezers presenting new opportunities for the market
The market could see interest in new upright freezers that can provide more flexibility in being used as a freezer or fridge simply by adjusting the temperature through the digital panel. For instance, Haier has introduced its Instaswitch Upright Freezer range to the market.
E-commerce expected to pick up share thanks to sales events but store-based retailers will likely continue to dominate
The distribution of refrigeration appliances is likely to remain focused largely on store-based retailers with most consumers still preferring to buy major appliances in store. Retailers have also been focusing on new ways to maintain footfall and fend off competition from their rivals, both online and offline.
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Overview:
Understand the latest market trends and future growth opportunities for the Refrigeration Appliances industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Refrigeration Appliances industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Refrigeration Appliances in Malaysia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Refrigeration Appliances in Malaysia?
- Which are the leading brands in Malaysia?
- How are products distributed in Malaysia?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Refrigeration Appliances in Malaysia - Category analysis
KEY DATA FINDINGS
Value-added features attract sales from younger consumers
Cautiously optimistic property market supports category growth
SAVE 4.0 programme encourages consumers to trade up to energy efficient models while distribution remains focused on appliances and electronics specialists
Haier looking to build a stronger presence in the market through new product development and marketing
Haier launches innovative Instaswitch Upright Freezers presenting new opportunities for the market
E-commerce expected to pick up share thanks to sales events but store-based retailers will likely continue to dominate
Consumer Appliances in Malaysia - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Refrigeration Appliances
- Built-in Refrigeration Appliances
- Freestanding Refrigeration Appliances
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- Built-in Electric Wine Coolers/Chillers
- Freestanding Electric Wine Coolers/Chillers
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- Built-in Freezers
- Freestanding Freezers
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- Built-in Fridge Freezers
- Freestanding Fridge Freezers
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- Built-in Fridges
- Freestanding Fridges
Refrigeration Appliances
Refrigeration appliances considers built-in and freestanding major appliances in the following categories: fridge freezers, fridges, freezers and electric wine coolers chillers.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Refrigeration Appliances research and analysis database.
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