PROSPECTS AND OPPORTUNITIES
Economic pressures and changing consumer preferences among the factors expected to influence the future of refrigeration appliances
Sales of refrigeration appliances are expected to continue declining in retail volume terms over the forecast period, but at a slower pace than over the last three years. There are several factors behind this projection, most notably the ongoing economic challenges facing many Italian households.
Personalisation is important but at a price
Personalisation will likely become a growing trend in refrigeration appliances over the forecast period. Following the example of Samsung’s Bespoke line, other brands are expected to follow a similar path such as LG, which introduced its new InstaView Mood UP range at Milan Design week in 2024.
Brands want to be a one-stop-shop for smart kitchen appliances
Competition is expected to heat up within refrigeration appliances over the forecast period with leading brands expected to focus on attracting consumers to adopt their smart kitchen ecosystems, with all of the major players participating in this race. The idea behind this is to address consumer fears of appliances from different brands being unable to interact with one another.
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Overview:
Understand the latest market trends and future growth opportunities for the Refrigeration Appliances industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Refrigeration Appliances industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Refrigeration Appliances in Italy report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Refrigeration Appliances in Italy?
- Which are the leading brands in Italy?
- How are products distributed in Italy?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Refrigeration Appliances in Italy - Category analysis
KEY DATA FINDINGS
Italians focus on the look and functionality of fridge freezers but economic pressures put pressure on sales
Sales struggle without the support of the government’s stimulus programme
Samsung deploys AI in its new line of refrigeration appliances
Economic pressures and changing consumer preferences among the factors expected to influence the future of refrigeration appliances
Personalisation is important but at a price
Brands want to be a one-stop-shop for smart kitchen appliances
Consumer Appliances in Italy - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Refrigeration Appliances
- Built-in Refrigeration Appliances
- Freestanding Refrigeration Appliances
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- Built-in Electric Wine Coolers/Chillers
- Freestanding Electric Wine Coolers/Chillers
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- Built-in Freezers
- Freestanding Freezers
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- Built-in Fridge Freezers
- Freestanding Fridge Freezers
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- Built-in Fridges
- Freestanding Fridges
Refrigeration Appliances
Refrigeration appliances considers built-in and freestanding major appliances in the following categories: fridge freezers, fridges, freezers and electric wine coolers chillers.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Refrigeration Appliances research and analysis database.
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