COMPETITIVE LANDSCAPE
Highly concentrated competitive landscape with three main leading players
The refrigeration appliances market in South Africa is concentrated, with the top three brands holding more than 80% of the overall retail volume sales between them in 2025. Defy and KIC, both owned by Beko Corp globally, were ranked first and second, respectively, in retail volume terms, while Hisense was in third position.
No notable mergers or acquisitions in 2025
There were no notable mergers or acquisitions in the refrigeration appliances market in South Africa in 2025, nor are any currently anticipated for 2026. The lack of significant changes in the competitive landscape and product offerings suggests a stable market environment.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Refrigeration Appliances industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Refrigeration Appliances industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Refrigeration Appliances in South Africa report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Refrigeration Appliances in South Africa?
- Which are the leading brands in South Africa?
- How are products distributed in South Africa?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Refrigeration Appliances in South Africa - Category analysis
KEY DATA FINDINGS
Increasing demand being seen for energy-efficient and smart models
Household appliance upgrades drive sales growth
Fridge freezers dominate market share
Energy-efficient models drive dynamic growth
Consumers expected to prioritise energy resilience and smart features
Fridge freezers will their maintain dominance, fridges grow rapidly
Digital retail and energy efficiency will shape business strategies
Highly concentrated competitive landscape with three main leading players
No notable mergers or acquisitions in 2025
Hypermarkets lead refrigeration appliance sales with trusted experience
LG Electronics and Samsung drive e-commerce growth with innovative strategies
Retail e-commerce gains traction with brand-led initiatives
Defy and Samsung lead innovation with sustainable and smart solutions
Energy efficiency and smart features drive market growth
Consumer Appliances in South Africa - Industry Overview
Smart technology, energy-efficient products and rising urbanisation to drive sales
Positive growth driven by shifting consumer preferences
Inverter technology helps drive continued growth in refrigeration appliances
Dishwashers growth driven by middle-class expansion
Smart technology and energy efficiency drive growth
Refrigeration appliances will remain the largest category in value terms
Fastest growth expected in robotic vacuum cleaners and air fryers
Home of Living Brands and Defy Appliances lead the market
No significant mergers or acquisitions in 2025
Hypermarkets and non-grocery retailers dominate consumer appliance sales
E-commerce gains traction with competitive pricing and convenience
No new retail brands or concepts expected to emerge in 2026
Smart and AI-powered features reshape appliance functionality
Beko Energyspin washing machine sets new efficiency standard
DNA Dual Air Fryer Oven offers multi-drawer cooking convenience
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Refrigeration Appliances
- Built-in Refrigeration Appliances
- Freestanding Refrigeration Appliances
-
- Built-in Electric Wine Coolers/Chillers
- Freestanding Electric Wine Coolers/Chillers
-
- Built-in Freezers
- Freestanding Freezers
-
- Built-in Fridge Freezers
- Freestanding Fridge Freezers
-
- Built-in Fridges
- Freestanding Fridges
Refrigeration Appliances
Refrigeration appliances considers built-in and freestanding major appliances in the following categories: fridge freezers, fridges, freezers and electric wine coolers chillers.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Refrigeration Appliances research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!