PROSPECTS AND OPPORTUNITIES
Refrigeration appliances expected to record consistent growth over forecast period
Over the forecast period, demand for refrigeration appliances is predicted to continue growing. Despite economic challenges that limit consumers’ disposable incomes, refrigeration remains a key necessity for many South Africans.
Second-hand market and financing options set to gain popularity
The popularity of second-hand markets through social media channels such as Facebook has made it easy for most consumers to dispose of their existing fridges whenever they must replace them, which also frees up expenses to purchase upgraded models. Other consumers have turned to second-hand marketplaces during challenging economic times to buy essential items such as refrigeration appliances and this trend is expected to gain popularity moving forward.
Technological advancements and smart features will drive growth of refrigeration appliances moving forward
There has been a surge in demand for refrigeration appliances with more specific features such as smart refrigerators with touchscreen displays, water and ice dispensers, and customizable storage options. The growing urban population and increasing disposable incomes in emerging economies such as South Africa are expected to drive growth of refrigeration appliances.
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Overview:
Understand the latest market trends and future growth opportunities for the Refrigeration Appliances industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Refrigeration Appliances industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Refrigeration Appliances in South Africa report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Refrigeration Appliances in South Africa?
- Which are the leading brands in South Africa?
- How are products distributed in South Africa?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Refrigeration Appliances in South Africa - Category analysis
KEY DATA FINDINGS
Marginal retail volume growth for refrigeration appliances despite inflationary environment
Defy launches solar-powered off-grid fridge and freezer range
Competitive landscape in South Africa dominated by three brands
Refrigeration appliances expected to record consistent growth over forecast period
Second-hand market and financing options set to gain popularity
Technological advancements and smart features will drive growth of refrigeration appliances moving forward
Consumer Appliances in South Africa - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Refrigeration Appliances
- Built-in Refrigeration Appliances
- Freestanding Refrigeration Appliances
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- Built-in Electric Wine Coolers/Chillers
- Freestanding Electric Wine Coolers/Chillers
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- Built-in Freezers
- Freestanding Freezers
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- Built-in Fridge Freezers
- Freestanding Fridge Freezers
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- Built-in Fridges
- Freestanding Fridges
Refrigeration Appliances
Refrigeration appliances considers built-in and freestanding major appliances in the following categories: fridge freezers, fridges, freezers and electric wine coolers chillers.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Refrigeration Appliances research and analysis database.
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