PROSPECTS AND OPPORTUNITIES
Upcoming energy efficiency standards poised to reshape refrigeration appliances
One of the major pieces of news in refrigeration appliances, the new minimum mandatory energy efficiency index, pushed by the government on refrigeration appliances, was postponed, and is set to come into effect by 2026. Although it was broadly speculated that the overall unit price of refrigeration appliances would increase to BRL5,000, its effect will probably impact prices on a lower scale, expected to lead to a 25% increase in prices in 2026.
Global players are expanding their investments in Brazil
The Brazilian market continues to receive investment from major global players in refrigeration appliances. For instance, Midea has constructed a new factory in the state of Minas Gerais, which will support its multi-category growth in the country, while it is also growing significantly in the wider Latin American region.
Adapting to reverse logistics and emerging regional retail power
The reverse logistics plan for consumer appliances, whereby local manufacturers and importers commit to recycling the goods that they put into the market, is another subject that is pending adjustment, and might represent another cost factor for all players. This rule, and the amount of recycled goods that each player would have to be responsible for, was settled back in 2018, assuming the shares that each player held back then.
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Overview:
Understand the latest market trends and future growth opportunities for the Refrigeration Appliances industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Refrigeration Appliances industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Refrigeration Appliances in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Refrigeration Appliances in Brazil?
- Which are the leading brands in Brazil?
- How are products distributed in Brazil?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Refrigeration Appliances in Brazil - Category analysis
KEY DATA FINDINGS
Challenges amidst economic caution and high inflation
Retailers prioritise innovation, aiming for a higher ticket price
New challenges, with supply chain disruptions and regional weather extremes
Upcoming energy efficiency standards poised to reshape refrigeration appliances
Global players are expanding their investments in Brazil
Adapting to reverse logistics and emerging regional retail power
Consumer Appliances in Brazil - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Refrigeration Appliances
- Built-in Refrigeration Appliances
- Freestanding Refrigeration Appliances
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- Built-in Electric Wine Coolers/Chillers
- Freestanding Electric Wine Coolers/Chillers
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- Built-in Freezers
- Freestanding Freezers
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- Built-in Fridge Freezers
- Freestanding Fridge Freezers
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- Built-in Fridges
- Freestanding Fridges
Refrigeration Appliances
Refrigeration appliances considers built-in and freestanding major appliances in the following categories: fridge freezers, fridges, freezers and electric wine coolers chillers.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Refrigeration Appliances research and analysis database.
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