COMPETITIVE LANDSCAPE
Midea and LG drive change with local manufacturing
The refrigeration appliances market in Brazil is moderately concentrated, with the top two players, Whirlpool SA and Electrolux do Brasil SA, holding significant shares in 2025. Whirlpool SA maintained a share of 36%, while Electrolux do Brasil SA held 23%.
Asian brands gain ground, challenging local leaders
There were no notable mergers or acquisitions in 2025 in the refrigeration appliances market in Brazil. However, the market is witnessing significant competition from Asian brands, with Midea being a standout performer due to its local manufacturing.
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Overview:
Understand the latest market trends and future growth opportunities for the Refrigeration Appliances industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Refrigeration Appliances industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Refrigeration Appliances in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Refrigeration Appliances in Brazil?
- Which are the leading brands in Brazil?
- How are products distributed in Brazil?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Refrigeration Appliances in Brazil - Category analysis
KEY DATA FINDINGS
Growth in refrigeration appliances driven by advanced features and replacements
Refrigeration appliances growth driven by fridge freezers
Energy efficiency certification to impact prices
Dynamic growth in electric wine coolers/chillers
New energy efficiency standards to drive premiumisation
Regional retailers to gain consumer preference
Premiumisation and customization to drive growth
Midea and LG drive change with local manufacturing
Asian brands gain ground, challenging local leaders
Midea benefits from wide retail coverage in Brazil
Regional retailers gain consumer preference with lower costs
Retail e-commerce slowly gains traction in Brazil
New energy efficiency law drives premiumisation and price hikes
LG and Midea boost local manufacturing to gain cost advantage
Companies cater to different segments with varying strategies
Consumer Appliances in Brazil - Industry Overview
Discerning consumers and urbanisation drive continued expansion in consumer appliances
Stable growth driven by brand competition and consumer awareness
Refrigeration appliances dominates major appliances, personal care appliances small appliances
Air conditioners sees dynamic growth, driven by urbanisation
Striking a balance between attracting consumers with lower prices and maintaining quality
LG and Electrolux will contribute to growth through local production
Dishwashers set to lead growth in major appliances due to low penetration
Health and wellness trend to drive growth in personal care appliances
Midea and Britânia maintain their leading positions through strategic investments
Companies respond to the threat from the rising number of Asian brands
Strategic partnerships and localisation drive growth
Offline retailers remain dominant despite retail e-commerce growth
E-commerce platforms drive sales in remote regions
Price-convenient innovations attract mainstream consumers and bigger families
Premiumisation through innovation exemplified by Samsung
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Refrigeration Appliances
- Built-in Refrigeration Appliances
- Freestanding Refrigeration Appliances
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- Built-in Electric Wine Coolers/Chillers
- Freestanding Electric Wine Coolers/Chillers
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- Built-in Freezers
- Freestanding Freezers
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- Built-in Fridge Freezers
- Freestanding Fridge Freezers
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- Built-in Fridges
- Freestanding Fridges
Refrigeration Appliances
Refrigeration appliances considers built-in and freestanding major appliances in the following categories: fridge freezers, fridges, freezers and electric wine coolers chillers.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Refrigeration Appliances research and analysis database.
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