COMPETITIVE LANDSCAPE
Samsung and LG maintain dominance in refrigeration appliances
The refrigeration appliances market in South Korea is highly concentrated, with the top two brands, LG Electronics and Samsung Electronics, holding a significant share of 39% and 34% respectively in 2025. The combined share of these two brands is 73%, indicating a firm duopoly.
Price-driven rivals fail to close the gap with top brands
Other brands like Haier and Midea, and private label products, have entered the market with a focus on price competitiveness, but they have not been able to challenge the top brands' technological lead and strong brand reputation. As a result, Samsung Electronics and LG Electronics continue to dominate the market, with a significant gap between these and the next closest competitor.
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Overview:
Understand the latest market trends and future growth opportunities for the Refrigeration Appliances industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Refrigeration Appliances industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Refrigeration Appliances in South Korea report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Refrigeration Appliances in South Korea?
- Which are the leading brands in South Korea?
- How are products distributed in South Korea?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Refrigeration Appliances in South Korea - Category analysis
KEY DATA FINDINGS
Single-person households pushes demand for compact smart products
Samsung drives premiumisation with AI-powered refrigerators
Appliance-as-a-service trend redefines ownership
Compact design meets versatility
Samsung and LG to drive premiumisation with AI-powered models
Refrigerator as a smart home hub
Service-based business models emerge as key differentiator
Samsung and LG maintain dominance in refrigeration appliances
Price-driven rivals fail to close the gap with top brands
Appliances and electronics specialists dominate sales
E-commerce gains traction with competitive pricing
Pulmuone launches multi-functional refrigerator with fermentation control technology
Consumer Appliances in South Korea - Industry Overview
Smart technologies and premiumisation lead market transformation
AI technology transforms appliances into proactive home management assistants
Samsung boosts sales with multi-functional appliances
Premium appliances blend luxury with cutting-edge technology
AI at the centre of smart home ecosystem
Appliance-as-a-service creates new revenue streams
Urban living drives demand for customisable high-end appliances
Samsung and LG maintain dominance through innovation
Robot vacuum surge fuels competition beyond South Korea’s leaders
Navien magic enters market with ambitious expansion plan
Influencers drive e-commerce growth in small appliances
Appliances and electronics specialists maintain strong offline presence
Social commerce emerges as a powerful e-commerce driver
AI Technology from LG Electronics reduces houshold burdens and enhances convenience
Premium robot vacuums integrate seamlessly into home interiors
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Refrigeration Appliances
- Built-in Refrigeration Appliances
- Freestanding Refrigeration Appliances
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- Built-in Electric Wine Coolers/Chillers
- Freestanding Electric Wine Coolers/Chillers
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- Built-in Freezers
- Freestanding Freezers
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- Built-in Fridge Freezers
- Freestanding Fridge Freezers
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- Built-in Fridges
- Freestanding Fridges
Refrigeration Appliances
Refrigeration appliances considers built-in and freestanding major appliances in the following categories: fridge freezers, fridges, freezers and electric wine coolers chillers.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Refrigeration Appliances research and analysis database.
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