COMPETITIVE LANDSCAPE
Toshiba and Samsung maintain lead with innovative offerings
The refrigeration appliances market in Thailand is moderately concentrated, with the top players holding significant shares. In 2025, Toshiba Thailand Co Ltd led the market with a 15% share, followed closely by Thai Samsung Electronics Co Ltd with 14%.
Emerging players and new launches to drive future opportunities
Although there are no emerging companies performing well in the refrigeration appliances market in Thailand, the market is expected to continue growing over the forecast period, driven by technological advancements and sustainability. The median disposable income per household is forecast to reach THB460,244 by 2030, supporting consumer spending on appliances.
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Overview:
Understand the latest market trends and future growth opportunities for the Refrigeration Appliances industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Refrigeration Appliances industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Refrigeration Appliances in Thailand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Refrigeration Appliances in Thailand?
- Which are the leading brands in Thailand?
- How are products distributed in Thailand?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Refrigeration Appliances in Thailand - Category analysis
KEY DATA FINDINGS
Adoption of advanced technologies drives growth
Haier and Toshiba drive growth with innovative features
Fridge freezers is the largest category
Dynamic growth in fridge freezers
Embracing technological transition and sustainability to drive growth
Fridge freezers to remain the largest category with continued growth
Sustainability and smart features to shape future business strategies
Toshiba and Samsung maintain lead with innovative offerings
Emerging players and new launches to drive future opportunities
Appliances and electronics specialists drive offline sales
Retail e-commerce gains traction with competitive pricing
Haier and Toshiba lead innovation with advanced features
Consumer Appliances in Thailand - Industry Overview
A robust performance in 2025
Rising incomes and urbanisation drive consumer appliances sales
Refrigeration appliances leads major appliances sales, driven by high penetration
Vacuum cleaners sees dynamic growth, driven by urbanisation
Tech-savvy consumers drive demand for smart appliances
Vacuum cleaners to grow rapidly
E-commerce and smart technologies to reshape retail landscape
Haier and Sharp lead with innovative smart appliances
No significant mergers or acquisitions in 2025
Retail offline remains dominant, though e-commerce grows
LG Subscribe fuels e-commerce boom with flexible options
E-commerce gains traction with omnichannel shopping behaviours
Haier drives innovation with AI-powered appliances
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Refrigeration Appliances
- Built-in Refrigeration Appliances
- Freestanding Refrigeration Appliances
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- Built-in Electric Wine Coolers/Chillers
- Freestanding Electric Wine Coolers/Chillers
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- Built-in Freezers
- Freestanding Freezers
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- Built-in Fridge Freezers
- Freestanding Fridge Freezers
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- Built-in Fridges
- Freestanding Fridges
Refrigeration Appliances
Refrigeration appliances considers built-in and freestanding major appliances in the following categories: fridge freezers, fridges, freezers and electric wine coolers chillers.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Refrigeration Appliances research and analysis database.
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