PROSPECTS AND OPPORTUNITIES
Furher decline expected for built-in refrigeration appliances
The declining popularity of built-in refrigeration appliances in Thailand has led to significant changes in the market landscape, with forecasts suggesting further challenges going forward. With pre-ordering becoming the norm and demand primarily being driven by high income consumers, the future of these appliances hinges on the ability of manufacturers to appeal to the country’s affluent demographic while also finding ways to attract a broader consumer base.
Energy efficiency, customisable features and smart technologies
The forecast period is expected to see a rising demand for ultra-efficient compact refrigeration appliances that are suitable for the limited living spaces that are increasingly typical of urban homes in Thailand. The growing pressure on space is also likely to boost demand for products offering customisable features such as adjustable shelving and compartments for personalised and more efficient storage.
Continued growth for freezers
Sales of freezers are expected to continue growing in retail volume terms over the forecast period with sales primarily being driven by the demand arising from new property development projects. As urbanisation continues and the real estate market expands, more households are being established in newly constructed properties.
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Overview:
Understand the latest market trends and future growth opportunities for the Refrigeration Appliances industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Refrigeration Appliances industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Refrigeration Appliances in Thailand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Refrigeration Appliances in Thailand?
- Which are the leading brands in Thailand?
- How are products distributed in Thailand?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Refrigeration Appliances in Thailand - Category analysis
KEY DATA FINDINGS
Focus on space optimisation and customisation
Energy efficiency and smart features
Evolving distribution landscape and online sales
Furher decline expected for built-in refrigeration appliances
Energy efficiency, customisable features and smart technologies
Continued growth for freezers
Consumer Appliances in Thailand - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Refrigeration Appliances
- Built-in Refrigeration Appliances
- Freestanding Refrigeration Appliances
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- Built-in Electric Wine Coolers/Chillers
- Freestanding Electric Wine Coolers/Chillers
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- Built-in Freezers
- Freestanding Freezers
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- Built-in Fridge Freezers
- Freestanding Fridge Freezers
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- Built-in Fridges
- Freestanding Fridges
Refrigeration Appliances
Refrigeration appliances considers built-in and freestanding major appliances in the following categories: fridge freezers, fridges, freezers and electric wine coolers chillers.
See all of our definitionsWhy buy this report?
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- Track key industry trends, opportunities and threats
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This report originates from Passport, our Refrigeration Appliances research and analysis database.
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