COMPETITIVE LANDSCAPE
Competitive landscape remains moderately concentrated as trust drives sales
In 2025, the competitive landscape of refrigeration appliances in the local market remained moderately concentrated, with the top five manufacturers - Electrolux Home Products Pty Ltd (19%), Fisher & Paykel Australia Pty Ltd (15%), Samsung Electronics Australia Pty Ltd (15%), Hisense Australia Pty Ltd (14%) and LG Australia Pty Ltd (11%) - holding dominant retail volume share. Brand perception remains a decisive factor in consumers’ purchasing behaviour, particularly for high-value appliances as Australians increasingly associate trusted brands with durability, reliable aftersales service and consistent performance.
Electrolux retains leadership through trusted brands
Electrolux continues to be a formidable force in the category, underpinned by the enduring strength of its Westinghouse brand, a name deeply rooted in Australian households. The company consistently aligns its product offerings with key consumer priorities such as food preservation, energy efficiency and timeless design, all of which resonate with quality-conscious buyers.
Haier Group leverages a dual-brand strategy to reach diverse consumer segments
Fisher & Paykel and Haier, both globally owned by Haier Group, exemplify a complementary brand strategy that enables them to serve a broad spectrum of Australian consumers. Fisher & Paykel regained share, appealing to premium buyers due to its reputation for high-quality, locally relevant appliances and seamless built-in integration.
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Overview:
Understand the latest market trends and future growth opportunities for the Refrigeration Appliances industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Refrigeration Appliances industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Refrigeration Appliances in Australia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Refrigeration Appliances in Australia?
- Which are the leading brands in Australia?
- How are products distributed in Australia?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Refrigeration Appliances in Australia - Category analysis
KEY DATA FINDINGS
Sustainability and smart features shape refrigeration appliance demand
Economic recovery and shifting consumer priorities drive category growth
Sustainability and energy efficiency remain key demand drivers
Demand for fridge freezers remains resilient
Consumers are increasingly investing in functionality and design sophistication
Sustainability and efficiency drive future sales
Premiumisation and smart appliances to shape developments
Competitive landscape remains moderately concentrated as trust drives sales
Electrolux retains leadership through trusted brands
Haier Group leverages a dual-brand strategy to reach diverse consumer segments
Specialist retailers maintain dominance through in-store expertise
E-commerce gains ground with convenience and competitive pricing
Economic conditions and market stability shape channel dynamics
Sustainability and energy efficiency drive value sales growth
Functionality remains crucial as consumers prioritise convenience and food waste reduction
Premiumisation is emerging as a strategic differentiator
Consumer Appliances in Australia - Industry Overview
How innovation and energy efficiency shape Australian consumer appliance choices
Australians seek value, innovation and energy-efficient appliances
Air treatment products continues to make gains, driven by health and wellness concerns
Refrigeration appliances drives growth through innovation
Australians will continue to prioritise innovative appliances offering long-term value
Refrigeration appliances and air treatment products to see further growth
Australians to become increasingly discerning in their purchasing decisions
Leading brands sustain share through innovation
Strong performance by Dyson as it continues to focus on new launches
Appliances and electronics specialists leads distribution through expertise
E-commerce gains influence in product discovery and price comparison
Miele and Panasonic drive innovation with eco-friendly designs
Roborock revolutionises cleaning with automation and convenience
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Refrigeration Appliances
- Built-in Refrigeration Appliances
- Freestanding Refrigeration Appliances
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- Built-in Electric Wine Coolers/Chillers
- Freestanding Electric Wine Coolers/Chillers
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- Built-in Freezers
- Freestanding Freezers
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- Built-in Fridge Freezers
- Freestanding Fridge Freezers
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- Built-in Fridges
- Freestanding Fridges
Refrigeration Appliances
Refrigeration appliances considers built-in and freestanding major appliances in the following categories: fridge freezers, fridges, freezers and electric wine coolers chillers.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Refrigeration Appliances research and analysis database.
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