PROSPECTS AND OPPORTUNITIES
Refrigeration appliances to benefit from more favourable economic and housing market conditions
Over the forecast period, retail volume sales are projected to grow strongly for freezers and slowly for fridge freezers and fridges. Meanwhile, demand levels are set to continue to drop for electric wine coolers/chillers.
High utility bills to push a demand for energy-efficient products
The share of refrigeration appliances with energy-efficiency features is expected to rise during the forecast period. As electricity prices continue to climb, consumers are predicted to seek out appliances that consume less energy, as they try to keep utility bills as low as possible.
Electric wine coolers/chillers remain luxury items for Turkish consumers
Retail volume sales of electric wine coolers/chillers are projected to remain on a downward trajectory over the forecast period. This partly reflects a broader negative trend in retail volume sales of wine in Turkey, which is expected to continue in the short term, although a rebound is anticipated in the second half of the forecast period.
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Overview:
Understand the latest market trends and future growth opportunities for the Refrigeration Appliances industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Refrigeration Appliances industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Refrigeration Appliances in Turkey report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Refrigeration Appliances in Turkey?
- Which are the leading brands in Turkey?
- How are products distributed in Turkey?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Refrigeration Appliances in Turkey - Category analysis
KEY DATA FINDINGS
Freezers push strong retail volume growth amid declining new house sales
Consumer demand shifts towards larger, advanced fridge freezers
Companies offer promotions to retain and win new customers
Refrigeration appliances to benefit from more favourable economic and housing market conditions
High utility bills to push a demand for energy-efficient products
Electric wine coolers/chillers remain luxury items for Turkish consumers
Consumer Appliances in Turkey - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Refrigeration Appliances
- Built-in Refrigeration Appliances
- Freestanding Refrigeration Appliances
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- Built-in Electric Wine Coolers/Chillers
- Freestanding Electric Wine Coolers/Chillers
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- Built-in Freezers
- Freestanding Freezers
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- Built-in Fridge Freezers
- Freestanding Fridge Freezers
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- Built-in Fridges
- Freestanding Fridges
Refrigeration Appliances
Refrigeration appliances considers built-in and freestanding major appliances in the following categories: fridge freezers, fridges, freezers and electric wine coolers chillers.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Refrigeration Appliances research and analysis database.
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