COMPETITIVE LANDSCAPE
Beko Corp retains leadership of consolidated landscape with strong brand presence
The refrigeration appliances landscape in Turkey is highly concentrated, with the top two players, Beko Corp (Arçelik, Beko, Altus) and BSH Ev Aletleri Sanayi ve Ticaret AS (Bosch, Siemens), holding significant retail volume share of 44% and 28%, respectively in 2025. These players have maintained their lead due to strong brand equity, extensive dealer and service networks, and a broad product portfolio.
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Overview:
Understand the latest market trends and future growth opportunities for the Refrigeration Appliances industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Refrigeration Appliances industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Refrigeration Appliances in Turkey report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Refrigeration Appliances in Turkey?
- Which are the leading brands in Turkey?
- How are products distributed in Turkey?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Refrigeration Appliances in Turkey - Category analysis
KEY DATA FINDINGS
Energy efficiency and smart models drive growth amidst concentrated landscape
Driving innovation: Sustainability and energy efficiency in Turkish refrigeration
Smart refrigeration in Turkey featuring AI and app connectivity
Direct-to-consumer sales drives channel mix evolution
Energy efficiency and smart features to remain top of mind
Fridge freezers to remain dominant, while freezers offers further dynamic growth potential
Beko Corp retains leadership of consolidated landscape with strong brand presence
Local brands lead direct-to-consumer channel expansion
Consumer Appliances in Turkey - Industry Overview
Growth potential and strategic imperatives in Turkish consumer appliances
Manufacturers balance affordability with innovation-driven offerings
Bosch Serie 8 washing machines exemplify premiumisation
Brands look to assert greater control through direct-to-consumer strategies
Consumer appliances to continue growing, driven by urbanisation and income
Refrigeration appliances to remain largest category in major segment, while air conditioners will be dynamic performer
Sustainability and energy efficiency will remain important for consumers and brands
Leading brands maintain dominance through dual strategies
New entrants and strategic partnerships reshape market dynamics
Specialists lead distribution, but e-commerce mains further gains
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Refrigeration Appliances
- Built-in Refrigeration Appliances
- Freestanding Refrigeration Appliances
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- Built-in Electric Wine Coolers/Chillers
- Freestanding Electric Wine Coolers/Chillers
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- Built-in Freezers
- Freestanding Freezers
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- Built-in Fridge Freezers
- Freestanding Fridge Freezers
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- Built-in Fridges
- Freestanding Fridges
Refrigeration Appliances
Refrigeration appliances considers built-in and freestanding major appliances in the following categories: fridge freezers, fridges, freezers and electric wine coolers chillers.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Refrigeration Appliances research and analysis database.
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