COMPETITIVE LANDSCAPE
Haier, Midea and Hisense dominate with premiumisation and innovation
In 2025, refrigeration appliances in China was concentrated, with Haier Group leading with a 45% retail volume share, followed by Midea Group Co Ltd with 15%, and Hisense Kelon Electrical Holdings Co Ltd in third with a 12% share. Over the period 2020-2025, the shares of these companies saw little movement, indicating a relatively stable competitive landscape.
Emerging players drive innovation and dynamism
Emerging players such as Fotile stand out by leveraging cross-category credibility and storytelling around health and nutrition, appealing strongly to high-income, health-conscious consumers. Fotile’s entry into refrigeration appliances has challenged the incumbents by reframing preservation standards.
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Overview:
Understand the latest market trends and future growth opportunities for the Refrigeration Appliances industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Refrigeration Appliances industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Refrigeration Appliances in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Refrigeration Appliances in China?
- Which are the leading brands in China?
- How are products distributed in China?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Refrigeration Appliances in China - Category analysis
KEY DATA FINDINGS
Premiumisation contributes to value growth amidst slowing volume growth
Midea drives premiumisation with innovative large capacity models
Multi-door fridge freezers drive sales despite the maturity of refrigeration appliances
Premiumisation and innovation drive value growth
Product improvement through constant consumer feedback
Premiumisation and innovation expected, but volume growth will be difficult to achieve
Retention of nutrients will be increasingly important, even beyond the premium segment
AI and sustainability to shape the future of refrigeration appliances
Haier, Midea and Hisense dominate with premiumisation and innovation
Emerging players drive innovation and dynamism
Retail e-commerce dominates through promotions and livestreaming
Social commerce gains traction for sales of new premium refrigeration appliances
Nitrogen preservation revolutionises food storage solutions
Consumer Appliances in China - Industry Overview
Consumer appliances navigates headwinds with AI, functionality, and value-driven growth
Government subsidies drive sales despite economic challenges
Personal care appliances leads volume sales, with growth driven by high-speed hair dryers
Smart and AI-powered appliances revolutionise consumer appliances
Companies implement different strategies to avoid the anticipated volume decline
Personal care appliances will continue to dominate, and dishwashers set to perform well
AI's evolution from gimmick to essential utility and embodied intelligence
Consumer rationalisation and the rise of niche appliances
Midea, Haier and Gree lead with scale and innovation
Innovation and ecosystems reshape the competition in consumer appliances
Opportunities by leveraging core capabilities and adopting consumer-first strategies
Haier's "listening marketing" revolutionises research and development through co-creation
Retail e-commerce dominates with fast delivery and installation
Omnichannel strategies are emerging as key to success
Convenience and customisation drive innovative product designs
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Refrigeration Appliances
- Built-in Refrigeration Appliances
- Freestanding Refrigeration Appliances
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- Built-in Electric Wine Coolers/Chillers
- Freestanding Electric Wine Coolers/Chillers
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- Built-in Freezers
- Freestanding Freezers
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- Built-in Fridge Freezers
- Freestanding Fridge Freezers
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- Built-in Fridges
- Freestanding Fridges
Refrigeration Appliances
Refrigeration appliances considers built-in and freestanding major appliances in the following categories: fridge freezers, fridges, freezers and electric wine coolers chillers.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Refrigeration Appliances research and analysis database.
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