PROSPECTS AND OPPORTUNITIES
New cooling techniques set to emerge in local market
Over the forecast period, refrigeration appliances in Germany is likely to see the emergence of new cooling techniques that promise to redefine energy efficiency and environmental impact. Traditional cooling systems have long been criticised for their dependence on fluorinated greenhouse gases.
American-style models become increasingly popular in local homes
So-called American-style refrigeration appliances are set to gain further popularity in German family homes, particularly within the premium segment. These spacious appliances, known for their side-by-side doors and often integrated freezer compartments, increasingly appeal to households that value convenience, luxury, and practicality.
Hotter summers will lead to Germans requiring larger refrigeration appliances
Hotter summers in Germany, due to climate change, are expected to drive up demand for larger capacity refrigeration appliances over the forecast period. As temperatures rise and summers are longer and warmer on average, local consumers are placing greater emphasis on keeping food and beverages cool, as well as storing frozen goods to reduce the need for frequent trips to the store in the heat.
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Overview:
Understand the latest market trends and future growth opportunities for the Refrigeration Appliances industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Refrigeration Appliances industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Refrigeration Appliances in Germany report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Refrigeration Appliances in Germany?
- Which are the leading brands in Germany?
- How are products distributed in Germany?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Refrigeration Appliances in Germany - Category analysis
KEY DATA FINDINGS
Expensive housing and rental markets lead to lower demand for new appliances
Longevity and efficiency are key factors influencing consumers’ decisions
Smart fridges become more sophisticated and accepted by mass consumers
New cooling techniques set to emerge in local market
American-style models become increasingly popular in local homes
Hotter summers will lead to Germans requiring larger refrigeration appliances
Consumer Appliances in Germany - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Refrigeration Appliances
- Built-in Refrigeration Appliances
- Freestanding Refrigeration Appliances
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- Built-in Electric Wine Coolers/Chillers
- Freestanding Electric Wine Coolers/Chillers
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- Built-in Freezers
- Freestanding Freezers
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- Built-in Fridge Freezers
- Freestanding Fridge Freezers
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- Built-in Fridges
- Freestanding Fridges
Refrigeration Appliances
Refrigeration appliances considers built-in and freestanding major appliances in the following categories: fridge freezers, fridges, freezers and electric wine coolers chillers.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Refrigeration Appliances research and analysis database.
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