PROSPECTS AND OPPORTUNITIES
Focus on efficiency
The demand for compact and mobile models is expected to continue to grow in the short term, as they are convenient for relocation and use in temporary conditions. These models will be particularly relevant for consumers who are forced to frequently change their residence because of the effects of the war in Ukraine.
Demand for smarter devices and larger freezers
Modern refrigeration appliances with advanced features, such as smart technology, temperature control and remote control are likely to become more popular, as users need to adjust to the cycles of blackouts. Branded products that offer these features are gaining a competitive edge in the category.
E-commerce benefits from security and convenience factors
Appliances and electronics specialists continued to dominate retail volume sales of refrigeration appliances at the end of the review period. However, e-commerce continued to make gradual share gains as online volume sales rose strongly.
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Overview:
Understand the latest market trends and future growth opportunities for the Refrigeration Appliances industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Refrigeration Appliances industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Refrigeration Appliances in Ukraine report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Refrigeration Appliances in Ukraine?
- Which are the leading brands in Ukraine?
- How are products distributed in Ukraine?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Refrigeration Appliances in Ukraine - Category analysis
KEY DATA FINDINGS
Higher demand for compact and mobile devices
Higher food preservation time informs demand
Samsung leads but lower-priced models gain popularity
Focus on efficiency
Demand for smarter devices and larger freezers
E-commerce benefits from security and convenience factors
Consumer Appliances in Ukraine - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Refrigeration Appliances
- Built-in Refrigeration Appliances
- Freestanding Refrigeration Appliances
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- Built-in Electric Wine Coolers/Chillers
- Freestanding Electric Wine Coolers/Chillers
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- Built-in Freezers
- Freestanding Freezers
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- Built-in Fridge Freezers
- Freestanding Fridge Freezers
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- Built-in Fridges
- Freestanding Fridges
Refrigeration Appliances
Refrigeration appliances considers built-in and freestanding major appliances in the following categories: fridge freezers, fridges, freezers and electric wine coolers chillers.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Refrigeration Appliances research and analysis database.
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