PROSPECTS AND OPPORTUNITIES
Consumer expenditure to normalise after unstable years
With a more manageable inventory replacement scenario for manufacturers and retailers, and the easing of the inflation rate’s weight on consumer pocket, it is expected that the local market will return to a steady growth scenario both in volume and value terms in the forecast period. The recent pricing competition encouraged consumers to anticipate their need to replace appliances, which will have a dampening effect on replacements in the near future, with sales growth thus briefly undermined by recent sales peaks but likely to recover as the forecast period continues.
Freezers to benefit from a financially cautious consumer
With the potential to continue to increase its penetration in Chilean households, the freezers subcategory is expected to put in a particularly strong performance in the forecast period. The growth of freezers will be driven, in part, by the strong pricing strategy being implemented by Midea, which is expected to lead the company to continue to gain share.
Residues treatment to increase costs for all players in the market
One of the most modern solid residue treatment facilities in Latin America has been inaugurated in Chile. This came six months after the beginning of the packaging phase of the mandatory solid residue treatment process established by the EPR (Extended Producer Responsibility) Law, which addresses electronic residuals and makes manufacturers responsible for the disposal or recycling of the materials they import or produce, for both appliances and packaging.
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Overview:
Understand the latest market trends and future growth opportunities for the Refrigeration Appliances industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Refrigeration Appliances industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Refrigeration Appliances in Chile report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Refrigeration Appliances in Chile?
- Which are the leading brands in Chile?
- How are products distributed in Chile?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Refrigeration Appliances in Chile - Category analysis
KEY DATA FINDINGS
Prices stabilise after strong push to clear stocks
Midea invests heavily and threatens competitors
Price and practicality drive sales in fridge freezers
Consumer expenditure to normalise after unstable years
Freezers to benefit from a financially cautious consumer
Residues treatment to increase costs for all players in the market
Consumer Appliances in Chile - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Refrigeration Appliances
- Built-in Refrigeration Appliances
- Freestanding Refrigeration Appliances
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- Built-in Electric Wine Coolers/Chillers
- Freestanding Electric Wine Coolers/Chillers
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- Built-in Freezers
- Freestanding Freezers
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- Built-in Fridge Freezers
- Freestanding Fridge Freezers
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- Built-in Fridges
- Freestanding Fridges
Refrigeration Appliances
Refrigeration appliances considers built-in and freestanding major appliances in the following categories: fridge freezers, fridges, freezers and electric wine coolers chillers.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Refrigeration Appliances research and analysis database.
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