PROSPECTS AND OPPORTUNITIES
Innovation, sustainability, and promotions likely to remain the key sales drivers
With consumers in Colombia becoming more concerned around issues of sustainability and the environment it is likely that the leading players within refrigeration appliances will focus more on addressing this issue through new product development and adjustments to their production practices. This could be achieved by launching refrigeration appliances that consume less energy and which incorporate other environmentally friendly features, such as smart technology that can automatically make adjustments to reduce waste.
Social media set to have a growing influence on demand
It is expected that social media will have a growing influence on the marketing of refrigeration appliances over the forecast period. In Colombia, more and more consumers are displaying an interest in refrigeration appliances and what they can offer with social platforms like YouTube, TikTok, Instagram, Facebook and Pinterest having provided a platform for players to reach and engage with consumers, as well as providing the opportunity to drive sales online.
More players likely to adopt an omnichannel approach to sales
Key players within refrigeration appliances have been focusing on restructuring their distribution channels in order to expand their reach and boost sales. For instance, HACEB and Mabe have both opened official stores on e-commerce marketplaces in recent years.
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Overview:
Understand the latest market trends and future growth opportunities for the Refrigeration Appliances industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Refrigeration Appliances industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Refrigeration Appliances in Colombia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Refrigeration Appliances in Colombia?
- Which are the leading brands in Colombia?
- How are products distributed in Colombia?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Refrigeration Appliances in Colombia - Category analysis
KEY DATA FINDINGS
Refrigeration appliances bounces back in 2024 as temperatures rise and inflation falls
Samsung presents its new Bespoke 4-Door Flex fridge freezers
Leading players remain unchanged thanks to successful distribution strategies
Innovation, sustainability, and promotions likely to remain the key sales drivers
Social media set to have a growing influence on demand
More players likely to adopt an omnichannel approach to sales
Consumer Appliances in Colombia - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Refrigeration Appliances
- Built-in Refrigeration Appliances
- Freestanding Refrigeration Appliances
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- Built-in Electric Wine Coolers/Chillers
- Freestanding Electric Wine Coolers/Chillers
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- Built-in Freezers
- Freestanding Freezers
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- Built-in Fridge Freezers
- Freestanding Fridge Freezers
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- Built-in Fridges
- Freestanding Fridges
Refrigeration Appliances
Refrigeration appliances considers built-in and freestanding major appliances in the following categories: fridge freezers, fridges, freezers and electric wine coolers chillers.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Refrigeration Appliances research and analysis database.
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