PROSPECTS AND OPPORTUNITIES
Young family-centred incentives and features to push retail volume sales
In addressing the ongoing issues and obstacles related to land laws, investment, housing/property, corporate bond issuance and the promotion of social housing development, the government has enacted a series of policies, tasks and comprehensive solutions to ease difficulties in the housing market. The government’s Task Force (established under Decision No.
Sustainable and health and wellness features to the fore
Young adult consumers are increasingly focused on sustainable features when selecting refrigeration appliances, paying particular attention to energy-efficiency and environmental impacts. They are looking for appliances that incorporate energy-saving technologies, such as inverter compressors and smart sensors, which not only reduce electricity consumption but also minimise carbon footprints.
Promotional programmes to push the momentum of e-commerce
Consumers in Vietnam are increasingly willing to purchase refrigeration appliances through e-commerce. These consumers prioritise branded official stores on e-commerce platforms or shop directly on brand websites or the websites of specialist retailers like Dien May Xanh and Dien May Cho Lon.
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Overview:
Understand the latest market trends and future growth opportunities for the Refrigeration Appliances industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Refrigeration Appliances industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Refrigeration Appliances in Vietnam report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Refrigeration Appliances in Vietnam?
- Which are the leading brands in Vietnam?
- How are products distributed in Vietnam?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Refrigeration Appliances in Vietnam - Category analysis
KEY DATA FINDINGS
The demand for new refrigeration appliances suffers from saturation in terms of fridge freezers and a preference for fresh food
Strong competition with a focus on smart electronic energy-saving features and new designs
Sustainable trend informs players’ approaches
Young family-centred incentives and features to push retail volume sales
Sustainable and health and wellness features to the fore
Promotional programmes to push the momentum of e-commerce
Consumer Appliances in Vietnam - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Refrigeration Appliances
- Built-in Refrigeration Appliances
- Freestanding Refrigeration Appliances
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- Built-in Electric Wine Coolers/Chillers
- Freestanding Electric Wine Coolers/Chillers
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- Built-in Freezers
- Freestanding Freezers
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- Built-in Fridge Freezers
- Freestanding Fridge Freezers
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- Built-in Fridges
- Freestanding Fridges
Refrigeration Appliances
Refrigeration appliances considers built-in and freestanding major appliances in the following categories: fridge freezers, fridges, freezers and electric wine coolers chillers.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Refrigeration Appliances research and analysis database.
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