COMPETITIVE LANDSCAPE
Leading companies maintain dominance through innovation
The competitive landscape of refrigeration appliances in Mexico is fairly concentrated, with the top five manufacturers accounting for a substantial portion of sales. In 2025, Controladora Mabe SA de CV led with a 25% retail volume share, followed by Hisense México S de RL de CV at 15%, Winedaewoo Electronics México SA de CV with 14%, Samsung Electronics México SA de CV at 13%, and Whirlpool México SA de CV holding 11%.
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Overview:
Understand the latest market trends and future growth opportunities for the Refrigeration Appliances industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Refrigeration Appliances industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Refrigeration Appliances in Mexico report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Refrigeration Appliances in Mexico?
- Which are the leading brands in Mexico?
- How are products distributed in Mexico?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Refrigeration Appliances in Mexico - Category analysis
KEY DATA FINDINGS
Premium brands drive growth despite volume stagnation
Sluggish volume growth, value driven by premiumisation
Fridge freezers remains dominant format in Mexico
Government policies drive energy efficiency and premiumisation
Future growth expected with Mexican consumers willing to upgrade
Fridge freezers to remain dominant, while fridges show potential
Key trends shaping the future of refrigeration appliances
Leading companies maintain dominance through innovation
Physical stores dominate distribution through omnichannel strategies
Smart technologies drive premiumisation and innovation
Consumer Appliances in Mexico - Industry Overview
Rising incomes drive premiumisation and smart tech adoption in consumer appliances
Flat volume growth, although value growth is driven by premiumisation in many categories
Premiumisation and sustainability shape the consumer appliances landscape
Rising incomes and premiumisation will contribute to a return to growth
Growing environmental awareness set to impact sales, especially in air conditioners
Retail e-commerce expected to gain traction due to its convenience
Leading players maintain dominance through customer loyalty and innovation
Stable leadership, but opportunities for niche players
General merchandise stores and hypermarkets lead distribution
Retail e-commerce gains traction with convenience and competitive pricing
LG drives energy efficiency with intelligent air conditioning solutions
Premium positioning for SharkNinja, with quality, design, and technology
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Refrigeration Appliances
- Built-in Refrigeration Appliances
- Freestanding Refrigeration Appliances
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- Built-in Electric Wine Coolers/Chillers
- Freestanding Electric Wine Coolers/Chillers
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- Built-in Freezers
- Freestanding Freezers
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- Built-in Fridge Freezers
- Freestanding Fridge Freezers
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- Built-in Fridges
- Freestanding Fridges
Refrigeration Appliances
Refrigeration appliances considers built-in and freestanding major appliances in the following categories: fridge freezers, fridges, freezers and electric wine coolers chillers.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Refrigeration Appliances research and analysis database.
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