PROSPECTS AND OPPORTUNITIES
Refrigeration appliances are expected to enjoy steady growth
Refrigeration appliances is expected to witness solid retail volume growth over the forecast period supported by Nigeria’s expanding population and the urbanisation trend which is driving housing developments. With disposable incomes rising in Nigeria, many middle- and upper-income consumers will purchase or build their first home, and this will help to boost demand for home appliances, including refrigerators.
Energy efficient appliances to capture consumer interest
Rising consumer demand for energy saving refrigerators will boost volume sales over the forecast period. The government’s recent electricity tariff hike is expected to attract consumers towards affordable energy saving refrigeration appliances as consumers look to reduce energy costs.
Retail e-commerce to witness strong growth
Appliances and electronics specialists will continue to be the dominant retail channel for the sale of refrigerators over the forecast period. Most consumers like to feel and touch appliances before they buy them.
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Overview:
Understand the latest market trends and future growth opportunities for the Refrigeration Appliances industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Refrigeration Appliances industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Refrigeration Appliances in Nigeria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Refrigeration Appliances in Nigeria?
- Which are the leading brands in Nigeria?
- How are products distributed in Nigeria?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Refrigeration Appliances in Nigeria - Category analysis
KEY DATA FINDINGS
Freezers record marginal growth in an inflationary environment
Freezers prove essential to reducing food waste and costs
Hisense continues to lead in refrigeration appliances
Refrigeration appliances are expected to enjoy steady growth
Energy efficient appliances to capture consumer interest
Retail e-commerce to witness strong growth
Consumer Appliances in Nigeria - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Refrigeration Appliances
- Built-in Refrigeration Appliances
- Freestanding Refrigeration Appliances
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- Built-in Electric Wine Coolers/Chillers
- Freestanding Electric Wine Coolers/Chillers
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- Built-in Freezers
- Freestanding Freezers
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- Built-in Fridge Freezers
- Freestanding Fridge Freezers
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- Built-in Fridges
- Freestanding Fridges
Refrigeration Appliances
Refrigeration appliances considers built-in and freestanding major appliances in the following categories: fridge freezers, fridges, freezers and electric wine coolers chillers.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Refrigeration Appliances research and analysis database.
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