PROSPECTS AND OPPORTUNITIES
Gloomy outlook for refrigeration appliances
In 2025, further economic recovery in Poland is expected to stimulate volume sales. Consumers are expected to gain more confidence towards spending and should invest in newer, more efficient refrigeration appliances.
E-commerce channel to expand its position in refrigeration appliances
After a brief decline in online volume sales over 2023, in line with the overall decline in sales, e-commerce sales rebounded in 2024. Moving forward, retail e-commerce is anticipated to maintain its position as the fastest-growing distribution channel, driven by the increasing number of Polish consumers who are attracted to the wide range of products available online at competitive prices.
Smart technology and AI innovations will drive consumer interest
New product development is expected to stimulate sales in the upcoming period. This could include sleek and modern designs, intuitive user interfaces, and advanced features that enhance convenience and performance.
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Overview:
Understand the latest market trends and future growth opportunities for the Refrigeration Appliances industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Refrigeration Appliances industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Refrigeration Appliances in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Refrigeration Appliances in Poland?
- Which are the leading brands in Poland?
- How are products distributed in Poland?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Refrigeration Appliances in Poland - Category analysis
KEY DATA FINDINGS
Volume sales rebound in refrigeration appliances
Energy efficient labelling is compulsory for manufacturers
Built-in refrigeration appliances boosted by state-funded low mortgage rates
Gloomy outlook for refrigeration appliances
E-commerce channel to expand its position in refrigeration appliances
Smart technology and AI innovations will drive consumer interest
Consumer Appliances in Poland - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Refrigeration Appliances
- Built-in Refrigeration Appliances
- Freestanding Refrigeration Appliances
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- Built-in Electric Wine Coolers/Chillers
- Freestanding Electric Wine Coolers/Chillers
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- Built-in Freezers
- Freestanding Freezers
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- Built-in Fridge Freezers
- Freestanding Fridge Freezers
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- Built-in Fridges
- Freestanding Fridges
Refrigeration Appliances
Refrigeration appliances considers built-in and freestanding major appliances in the following categories: fridge freezers, fridges, freezers and electric wine coolers chillers.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Refrigeration Appliances research and analysis database.
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