PROSPECTS AND OPPORTUNITIES
Strong growth expected over forecast period, driven by increasing nuclear families and favourable external factors
Refrigeration appliances in India is positioned to benefit from a number of favourable economic and lifestyle factors over the forecast period. With increased distribution of electricity, the feasibility of using basic consumer appliances such as fridge freezers is set to gain further momentum.
Appliances and electronics specialists to remain popular amid e-commerce share gain
Shopping preferences among Indian consumers, especially for relatively high-priced refrigeration appliances, tend to incline towards in-person visits to appliances and electronics specialists to understand various features. Consumers also like to obtain advice from in-store experts before making a purchasing decision, which will likely result in the continued dominance of appliances and electronics specialists over the forecast period.
Premiumisation set to gradually grow due to demand for models with inverter technology and sophisticated functionality
Over the forecast period, refrigeration appliances is set to experience growing premiumisation with increasing demand for models offering features beyond basic cooling capabilities. Indian consumers, driven by growing awareness and evolving preferences, will be increasingly attracted to energy-efficient fridge freezers with aesthetic designs and smart features.
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Overview:
Understand the latest market trends and future growth opportunities for the Refrigeration Appliances industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Refrigeration Appliances industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Refrigeration Appliances in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Refrigeration Appliances in India?
- Which are the leading brands in India?
- How are products distributed in India?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Refrigeration Appliances in India - Category analysis
KEY DATA FINDINGS
Refrigeration appliances attracts steady demand, driven by transition to energy efficiency norms and growing electrification
Rising demand for double door fridge freezers driven by evolving consumer preferences
Intense competition among players spurs new launches and places greater focus on domestic production
Strong growth expected over forecast period, driven by increasing nuclear families and favourable external factors
Appliances and electronics specialists to remain popular amid e-commerce share gain
Premiumisation set to gradually grow due to demand for models with inverter technology and sophisticated functionality
Consumer Appliances in India - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Refrigeration Appliances
- Built-in Refrigeration Appliances
- Freestanding Refrigeration Appliances
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- Built-in Electric Wine Coolers/Chillers
- Freestanding Electric Wine Coolers/Chillers
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- Built-in Freezers
- Freestanding Freezers
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- Built-in Fridge Freezers
- Freestanding Fridge Freezers
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- Built-in Fridges
- Freestanding Fridges
Refrigeration Appliances
Refrigeration appliances considers built-in and freestanding major appliances in the following categories: fridge freezers, fridges, freezers and electric wine coolers chillers.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Refrigeration Appliances research and analysis database.
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